🏈 Southern Arizona × FFH Network

Football
Is a Force
for Health & Good.

One multigenerational team — high school athletes, coaches, UA Football Alumni, families, and sponsors — playing for the same scoreboard: community impact, character, and measurable health. Founded in partnership with NFF Southern Arizona and growing into a full Southern Arizona ecosystem.

Coach Lucy

Community & Activation

Dr. Rob Gillio

Clinical & Education

I'm an Athlete I'm a Coach I'm an Alumni

What's Inside the Campaign

Eight ways to play.
One scoreboard.

Every part of the campaign earns real Coins (LEARN It, LIVE It, SHARE It) that count toward your team's PHIT Score. Pick where you fit and we'll meet you there.

Founding Vision

🏆

How It Started — with Coach Kish & NFF SoAZ

The founding vision document, in advisory partnership with Tim Kish and NFF Southern Arizona. Full board presentation targeted for August.

Read the story → UA Football Alumni

🤝

Alumni Mentor Program

Be a Division Leader. Pick one HS team. Mentor monthly. Compete on your own PHIT Score, too.

Become a mentor → For Coaches

📋

Coaches' A³ Challenge

School-year long. Monthly milestones Aug → May. Championship in May. Free for any AIA team.

Sign your team up → For Athletes

⚡

Athlete Pledge

Take the pledge in 60 seconds. Earn your first SHARE It Coin. Join your team's roster.

Take the pledge → Live Standings

📊

Division Leaderboard

Watch teams climb the board. A 3A team can absolutely beat a 6A team on community impact.

See the board → Sponsor / Donate

💛

Sponsor or Donate

Two tracks: commercial sponsorship (Reality Health Games — pick a team) or charitable donation (The Force for Health Institute / PPF — tax-deductible).

See both tracks → Pro Athletes & Foundations

🏟

Take a Hometown Team

For pro athletes & their foundations. A³ Level sponsorship + optional Pro Athlete Foundation Challenge (team takes a season-long mission tied to your cause).

Take a team → For PPF Leadership

📎

The RHG Division Proposal

Executive proposal to Players Philanthropy Fund leadership: deploy Reality Health Games as a new Division within PPF that all PPF Team Leaders can plug into. The Football campaign is the live working case.

Open the proposal →

The Bigger Vision

The team is multigenerational — and that's the point.

Coach Tim Kish's pilot showed us what's possible with one team. The next horizon is to put the UA Football Alumni Association on the same scoreboard — under the leadership of Brandon Sanders (UA Football staff, community outreach + alumni + HS coach relationships + girls flag + cheer) — and assign each Alumni a Division Leader role.

Each Division Leader picks one team in their tier (6A, 5A, 4A, 3A, 2A, 1A, Girls Flag) and becomes that team's monthly mentor. The 40-80-year-old alum gets a real role, a reason to look at their own health, and a chance to be part of something with kids who could really use a coach.

And we're embedding TB's Player Development engine — internships, character, workforce readiness — so the athletes graduate with more than highlight reels.

It honors Kwame Lassiter — former AZ Cardinal we lost to sudden cardiac death — through the Kwame Lassiter Foundation, our Sickle Cell Foundation of Arizona partner, and the NFLPA Alumni Association of Arizona. We covered their golf tournament last year with Hall-of-Famer Erik Hill on the mic — that's the kind of energy that travels.

🏈 One Team, Many Eras

HS athletes, college alumni, pro alumni, families, coaches, sponsors — all on one roster.

📈 PHIT Score Compatible

Activities count toward your team's PHIT Score and Chamber of Health standings.

🏥 Workforce Pipeline

Plugs into TB's Player Development internships + FFH Health Career pathways.

💛 Honors Kwame Lassiter

Cardiac awareness + SCD screening tied to every Pledge, in partnership with the Kwame Lassiter Foundation.

Division Leaders

One Alumni Mentor per division.
One HS Team per Mentor.

Mentors are recruited from the UA Football Alumni Association (and growing — pro alums get bonus points). The 3A bracket can beat the 6A bracket on community impact + IDEAS + overall PHIT Score. That's the magic.

Open Division

Mentor: TBD — UA Alumni

Conference

Mentor: TBD — UA Alumni

Conference

Mentor: TBD — UA Alumni

Underdog Bracket

Mentor: TBD — UA Alumni

Conference

Mentor: TBD — UA Alumni

Rural Bracket

Mentor: TBD — UA Alumni

FLAG

Girls Flag

Mentor: TBD — UA Alumni

Try It — No Login Required

You're the Division Leader.
What do you call this week?

Your assigned 3A team is mid-season. One athlete just told you he gets winded climbing stairs. What's the highest-leverage move?

🎯 Exactly. That's the Mentor playbook.

The Kwame Lassiter Foundation reminds us why this matters. A 10-minute mentor moment can be the difference between a kid finishing the season and finishing his life. +10 LEARN It Coins for the move.

Pick Your Path

Wherever you sit, there's a spot for you.

🏈 Student Athletes

Take the 60-second Pledge. Earn your first SHARE It Coin. Stack LEARN/LIVE Coins all season. Climb the team board.

Take the Pledge

📋 Coaches & ADs

Sign your team up to the A³ Challenge. Free for any AIA program. Monthly milestones, May championship.

🤝 UA & Pro Alumni

Become a Division Leader. One team. Once a month. Your own PHIT Score journey alongside theirs.

Become a Mentor

Coach the whole athlete.
Win the whole community.

— The Force for Health Network · Football is a Force for Good

Partners on the Team

This works because we're not building it alone.

NFF Southern Arizona

National Football Foundation chapter — the source of the original Coach Kish pilot.

UA Football Alumni Association

Brandon Sanders — community outreach, alumni, HS coach relationships, girls flag & cheer.

UA Player Development (TB)

Internships, character development, workforce readiness — the engine behind the pipeline.

Kwame Lassiter Foundation

Honoring Kwame Lassiter (former AZ Cardinal) — cardiac awareness + SCD prevention.

NFLPA Alumni Association of AZ

Pro alums on the field with us, public health voices in our locker room.

Sickle Cell Foundation of Arizona

SCD screening tied to every Pledge — turning awareness into action.

Chamber of Health (AZ & SoAZ)

Football is a Force is an official Chamber of Health Director side-challenge — counts toward your Chamber standings.

The Force for Health Academy

PHIT Score, A³ framework, Train the Brain games, Career Ecosystem — the platform underneath it all.

How You Earn

Three real coins.
One team PHIT Score.

Every action on this campaign drops a real coin in your account, and the team scoreboard is the sum of all of you. The 3A team that out-LIVES the 6A team wins May.

LEARN It

Earned when you complete an education module — CPR basics, SCD awareness, nutrition for athletes.

LIVE It

Earned when you log the action — show up to practice, hit your sleep target, complete a screening.

SHARE It

Earned when you bring it home — recruit a teammate, mentor a younger player, tell your story.

360 Human

Earned when you go beyond — character moments, IDEAS submissions, community impact tracked.

Football
Is a Force
for Health & Good.

Eight ways to play.
One scoreboard.