📋 For Coaches & ADs

The Coaches' A³ Challenge.
Nine months. One scoreboard.

Sign your AIA football team up by August. We give you the monthly playbook, the assets, and an assigned UA Football Alumni mentor. Your team competes across Southern Arizona on three measures — Community Impact, IDEAS, and Overall PHIT Score. Free. No paperwork burden. 3A can beat 6A.

Sign My Team Up →
The 9-Month Timeline

One milestone a month. School-year long.

Each milestone is designed to take the team less than a single 45-minute team meeting per month. Everything else is gravy. Most teams stack way more points by doing more, but the floor is on purpose low.

+100 pts
Aug
Kickoff
Sign-up + roster Pledges + Mentor intro.
+100 pts
Sep
Cardio Screening
Team-wide cardiac awareness — honoring Kwame Lassiter.
+100 pts
Oct
Community Day
Team shows up at one local public-health event.
+100 pts
Nov
Mental Health
Coach-led talk + one IDEAS submission per player.
+100 pts
Dec
Give-Back
Holiday family-support drive — partner with school nurse.
+100 pts
Jan
Workforce Day
TB's Player Dev session — internships + career intros.
+100 pts
Feb
Family PHIT
Players bring a parent through a 360 Human module.
+100 pts
Mar
Mentor Meet
Alumni mentor in person — locker-room talk + Q&A.
+100 pts
Apr
Final Push
Stack any open milestones + recruit pro alums.
+500 pts
May
A³ Championship
Top teams compete live — dinner, awards, scholarship handoffs.
How Teams Are Scored

Three measures.
One winner across all divisions.

There's no separate "small school" league. Every AIA team — 6A, 5A, 4A, 3A, 2A, 1A, and Girls Flag — competes against every other team on the same three measures. This is intentional. A 3A team with a hungrier community can absolutely out-score a 6A team coasting on size.

1. Community Impact
40%
Events run, families touched, partners brought to the table. Documented through the Project Manager.
2. IDEAS
30%
Player-submitted IDEAS for the school, the community, the team. We grade for thought, not polish.
3. Overall PHIT Score
30%
Team-aggregate PHIT Score — sleep, nutrition, mental, screenings, milestones hit.
🏆 The 3A team that out-cares the 6A team wins May. Period.
Bonus Points

Recruit. Stack. Climb.

There's no cap on bonus points. Some teams stack hundreds of bonus points by hosting events or bringing in a pro alum — those teams climb fast.

+50

Per UA Football Alumni you recruit who completes one mentor visit.

+100

Per collegiate alumni (any school) you bring on as a guest mentor.

+200

Per NFL / pro alumni you recruit. (Yes — even one visit. NFLPA AZ has your back.)

+50

Per player IDEAS submission beyond the monthly floor of one per player.

+25

Per parent or family member who completes a 360 Human module with a player.

+150

Per fellow AIA team you recruit into the A³ Challenge — the rising tide bonus.

🏆 May Championship

Closing night. Dinner, awards, scholarships.

Top teams across all divisions get invited to the A³ Championship dinner in early May. The Coach Kish Pilot Scholarship is awarded live, the May Champion banner is presented, and the Kwame Lassiter Foundation hosts the cardiac-awareness segment. Open to all who participated.

Sign Your Team Up

Free. Less than 5 minutes.

We'll send your coach packet + your assigned Alumni Mentor's contact info within 48 hours.

Your team is in the A³ Challenge.

Your coach packet + assigned Alumni Mentor will arrive within 48 hours. +10 SHARE It Coins have been credited to your account. Welcome to the league.

+5 SHARE It Coin

You're in the locker room.