A partnership to activate every AIA high school football program in Southern Arizona — across all eight counties, every classification — as a team-wide engine for character, community, and measurable health outcomes. Built around the PHIT Score, powered by Reality Health Games, and backed by Athletes, Artists & Angels (A³).
High school football already builds discipline, accountability, and brotherhood. We add a measurable health-and-good layer on top — so every program becomes a neighborhood activation engine that lifts players, parents, schools, and the health partners that surround them.
The Kwame Lassiter Foundation has already shown the way through its work with the Sickle Cell Foundation of Arizona. The Larry Fitzgerald Foundation is doing remarkable work giving back. Pat Tillman Foundation, our fiscal agent, is a campaign waiting to happen. NFF Southern Arizona connects all of it — program by program, coach by coach, kid by kid.
Influencers can sponsor or mentor a team into the Reality Health Games for a specific health-related issue. Football lives inside the Athletes silo.
To kick this partnership off at the May 2 NFF SOAZ Coaches Clinic, The Force for Health Network is offering one full scholarship to a pilot Southern Arizona high school football team to participate in the Force for Health Summer Challenge — June and July.
Coaches nominate. Players commit. The team becomes the showcase model that proves what's possible — and the springboard for activating every program in Southern Arizona by the start of the 2026 season.
Arizona Interscholastic Association (AIA) play — hyper-focused on Southern Arizona. Eight counties, every classification from Open Division through 8-Man. Pima County is the activation epicenter; Cochise, Santa Cruz, Pinal, Yuma, Graham, Greenlee, and La Paz round out the regional footprint.
A turnkey program built to fit inside the football off-season — light enough to respect strength & conditioning, heavy enough to move the needle on character, community, and the PHIT Score.
Coaches learn the playbook. The pilot team is named. Every other coach in the room leaves with a free assessment and a path to opt in for 2026.
Pilot team is celebrated at the inaugural PHIT Score Recognition Reception. Top individual players and the winning team are named publicly. Highlight reel is delivered to the head coach for boosters, families, and recruiting.
Each silo brings a different kind of force to a football program. We're already working with foundation partners that prove the model. The summer challenge is the format that lets all three plug in around the same team.
Active and former players sponsor or mentor a team into a Reality Health Game tied to a specific health issue. Coaches stay coaching. Athletes stay accessible. Players see what's possible.
Local Tucson and Phoenix artists, musicians, and content creators amplify team activations, produce highlight reels, and turn the season into shareable stories for SHARE It Coin rewards.
Business and community sponsors fund team scholarships, scrubs & gear, and the recognition reception. The Pat Tillman Foundation fiscal sponsorship makes contributions tax-deductible.
The capstone. An annual reception that recognizes the Southern Arizona high school football players and teams who posted the highest PHIT Scores — the measurable expression of physical, mental, and community health.
Coaches' guests. Sponsors at every table. Foundations honored. Local media invited. The same way the NFF honors academic-athletic excellence — we honor health and good.
Goal: Year One pilot reception in August 2026. Year Two — every program in Southern Arizona on the leaderboard.
Tim — let's use the May 2 Coaches Clinic to publicly announce the partnership and open the scholarship application. One pilot team named within 30 days. Summer Challenge launches June 1. Recognition reception in August 2026.
We're looking to NFF Southern Arizona to help identify matching support to activate every high school football team in the region — and to give the program a coaches' endorsement that gets it on every staff's summer plan.