Your Team Leaders are asking the same question every year: "How do I deploy capital with measurable community impact?" Today, PPF has the fiscal sponsorship answer but no operational deployment answer. We built one. We've proven it works. There are two ways forward — a bigger one (deploy RHG as a Division within PPF) and a simpler one (run a sector-specific Reality Health Games campaign with a Sponsored Purse for PPF partners in one of your mission areas).
From The Force for Health Institute (PPF Team Leader · EIN 27-6601178) — operators of the Reality Health Games sports-and-entertainment network and the live campaign Football is a Force for Health & Good.
We can engage at two levels. The bigger play is structural — RHG as a Division within PPF, scaling to every Team Leader in the family. The simpler play is campaign-level — design one sector-specific Reality Health Games campaign for PPF partners in a single mission area, with a Sponsored Purse for that sector. Start with either. Move to the other when the time is right.
The bigger play. RHG becomes an embedded operational division of PPF. Every Team Leader gets access to a turnkey deployment channel. PPF stays the fiscal sponsor; RHG is the operating arm. Bigger lift, bigger upside.
The simpler play. Pick one PPF Mission Area. We design a custom Reality Health Games campaign for PPF partners in that sector — with a Sponsored Purse just for them. End-of-season payout to top-performing partner programs. Easy yes. Easy launch. Proof of concept.
Using PPF's own mission-area taxonomy from your roster. Every sector below is a candidate for its own Reality Health Games campaign with a Sponsored Purse — PPF partners in that sector compete (or collaborate) on sector-relevant outcomes, and the purse pays out to top-performing partner programs at season-end. Football is a Force is the working proof in Sports/Youth — replicate the model across any sector.
🎯 How a Sector Purse works. Pick one PPF Mission Area. PPF partners in that sector ante in (e.g. $2,500 / partner). The aggregated purse is distributed at end-of-season based on each partner's measurable sector outcomes — programs touched, lives served, milestones hit. Branded as a PPF + RHG co-production.
PPF's value proposition to Team Leaders is administrative: "Bring us your charitable initiative, we'll handle the 501(c)(3) compliance and disbursement infrastructure." That's table stakes. The competitive frontier — the thing Team Leaders increasingly need but can't easily build for themselves — is deployment. Real campaigns. Real teams. Real outcomes that show up in their annual reports and in the press.
Most PPF Team Leaders raise. Many of them sit on capital they intend to deploy. The friction isn't compliance — PPF handles that beautifully. The friction is operational: what does deployment look like, who runs the campaign, where's the dashboard for the donor base, how do we prove impact at the annual gala?
This isn't a roadmap. Every capability below is in production today, currently powering the Football is a Force for Health & Good campaign across Southern Arizona. We're not proposing PPF fund development — we're proposing PPF adopt what already works.
Pre-built campaign archetypes — sport leagues, community challenges, education-to-career pathways. Team Leaders pick one; we run it.
Live impact view: teams on roster, milestones hit, families touched, dollars deployed. Board-ready, donor-shareable.
9-month structured Challenge framework around Athletes, Artists, Angels. Monthly milestones, measurable outcomes.
Fantasy-sports-style sponsor league. Teams compete, sponsors play, the May Championship is the press moment.
LEARN It / LIVE It / SHARE It coins reward action, drive participation, and create a portable measurement unit across campaigns.
Population-Health-Impact-Tracker — our scoring layer translates campaign activity into a single comparable health-impact number.
Quarterly impact reports + end-of-season video/photo/data package delivered to each Team Leader's foundation team.
Because we share PPF as fiscal sponsor, every dollar through RHG already lives inside PPF's compliance perimeter. No bolt-on audit.
Designed for a Team Leader with capital and a cause but limited operational bandwidth. End-to-end onboarding takes one quarter. Light touch thereafter.
Team Leader (or foundation lead) maps cause area, capital available, and deployment preferences with the RHG Division team.
Choose a campaign archetype — local team sponsorship, regional league, cause-aligned challenge, scholarship pipeline.
Team Leader's brand goes on the campaign dashboard, materials, and championship event. PPF backstop visible throughout.
Funds move through PPF compliance into the Division. RHG runs operations. Team Leader sees the live dashboard within days.
Team Leader's board + donors receive a pre-built quarterly impact package. No additional work for the foundation team.
Annual press-ready event. Team Leader on stage. Coverage. Annual-report assets delivered immediately after.
PPF's revenue model is administrative-fee-based on capital flowing through its fiscal sponsorships. Anything that helps Team Leaders deploy more capital, with less friction, with better satisfaction is structurally aligned with PPF's bottom line.
The RHG Division does five things for PPF directly: grows flow, reduces partner churn, differentiates against competing fiscal sponsors, amplifies PPF brand visibility, and creates a new top-of-funnel acquisition channel for prospective Team Leaders evaluating where to land.
Critically, none of this requires PPF to staff up. RHG runs as an operational layer. PPF leadership approves campaigns, sets brand standards, retains compliance oversight. The Force for Health Institute team runs the day-to-day.
And because The Force for Health Institute is already a PPF Team Leader (EIN 27-6601178), the legal precedent is already in place — we're not proposing a novel relationship, we're proposing PPF formalize an existing one into a branded Division.
Structured so PPF leadership can approve in one decision and ship in one quarter. Nothing speculative — every phase is built on capability already in production.
The Football is a Force campaign is the working case study for what an RHG Division would deploy at scale. It's not theoretical, not in development — it's live across Southern Arizona right now.
One front-door landing page, seven sub-pages (Coach Kish founding pitch, Alumni Mentor program, Coaches' A³ Challenge, Athlete Pledge, Live Division Leaderboard, Pro Athletes & Foundations, two-track Sponsor / Donate), full Supabase gamification wiring, Fantasy Football for Good League with sponsor purse mechanics, live mobilization counter, branded coin economy, real-time team standings.
Founded in partnership with NFF Southern Arizona. Conversations open with the Larry Fitzgerald Foundation (PPF Family) for an interview and Foundation Challenge layer. UA Football Alumni Association engaged as the Division Leader recruiting pool. This is one campaign. The Division can scale to every PPF Team Leader.
Detailed walkthrough available on request. Live URL: theforce.health/ffh-football-force-for-health/
"We're already a PPF Team Leader. We built this for ourselves first. Now we want to open it to every Team Leader in the PPF family — branded as PPF's own Division."— Coach Lucy Howell, CEO · The Force for Health Network · Operator of Reality Health Games
A strategic conversation — not a discovery call. The proposal above is the package. The 30 minutes is to discuss fit, structure, brand integration, and what the Division charter would look like under PPF's standards.
Coach Lucy Howell will be in touch within one business day to schedule the conversation. A full proposal deck is available for circulation in advance if useful.
A Division signals to PPF Team Leaders that this is part of PPF's offering — not a third-party referral. That distinction drives adoption. A partnership tells a Team Leader "consider this vendor." A Division tells them "this is your operational arm." We expect 5-10x higher Team Leader adoption under the Division framing.
Approve the Division charter. Set brand standards. Retain compliance oversight. Nothing more. The Force for Health Institute team runs RHG day-to-day, including campaign operations, dashboards, Team Leader onboarding, and quarterly reports. PPF leadership stays in its current role with one additional governance touchpoint.
It's opt-in for any Team Leader. No Team Leader has to adopt RHG. But Team Leaders who currently struggle with deployment now have a turnkey path. We expect this to be most attractive to athlete-led foundations with capital and limited operational capacity — exactly the segment most likely to consider leaving PPF for a fiscal sponsor with more operational support.
To be defined in the Division charter conversation. Several models are workable — shared admin fee, revenue-share on campaign deployment, operations-fee from Team Leader campaign budgets, or a hybrid. The Force for Health Institute is profitable enough to launch the Division at zero cost to PPF; we'd expect the financial structure to reward both sides as capital flows scale.
The capability stack is built. The first campaign (Football is a Force) is operating. We have a quarter-long window to scale it across the PPF Team Leader network before competing fiscal sponsors begin building similar operational layers. First-mover advantage matters in this category.
Slow Team Leader adoption — best case 3-5 Team Leaders sign on in year one, worst case 0-1. Even at worst case, PPF spends nothing, RHG continues operating its existing campaigns (already revenue-positive), and PPF gains brand visibility from the Football is a Force championship cycle. No downside scenario costs PPF money or staff time.
About the Sender. This proposal is delivered by The Force for Health Institute, a fiscally sponsored project of Players Philanthropy Fund (PPF), EIN 27-6601178, operating Reality Health Games as its for-profit sports-and-entertainment network. Coach Lucy Howell, CEO, is the responsible signatory.
About this Page. Confidential strategic proposal intended for PPF executive leadership. Not for public distribution. Live URL stable; please request a printable PDF version if useful for board circulation.
About the Live Case. Football is a Force for Health & Good is operating today across Southern Arizona. All metrics, capabilities, and screenshots referenced in this proposal reflect production state as of the document date.
Contact. Coach Lucy Howell — lucy@theforceforhealth.com