The 32-Market League

The NFL's map, competing to be a Force for Good.

Community → College → Pro. In every market, a Chamber of Health Director fields a roster of athlete-foundations — their A³ team — and competes on a live scoreboard to do the most good for health: screenings run, youth reached, giveback tracked.

Become a Chamber Director → See the standings
Coach Lucy

Coach Lucy here. We proved this in Tucson and with our UA Bear Down alumni. Now we're taking the same playbook to all 32 NFL markets — and your hometown foundations are the roster.

One ladder, three tiers

Already proven at two levels. Now scaling to the pros.

This isn't a cold start. The community and college tiers are live pilots today — the 32-market layer runs the exact same playbook.

Community — Regional

Southern Arizona

Coach Tim Kish

The founding pilot. A regional chamber fielding hometown-hero foundations — proving a smaller market can win on authenticity.

● Live pilot · Aug 2026 board milestone
College — Alumni Chapter

UA Bear Down Alumni

Brandon Sanders

Bear Down Healthy Connections. Turn famous alumni foundations into chapter anchors. Replicable to PSU, OSU, ASU, NAU.

● Live pilot
Pro — NFL Market

All 32 NFL Markets

Chamber of Health Directors

The marquee board. 52 verified athlete-foundations, mapped to their markets, competing nationally on the Force for Good scoreboard.

● Now recruiting Directors
The competition rule

Foundations tag into the markets they choose.

A Director doesn't own a player. A foundation opts into every market it already benefits — and Directors compete to recruit them.

🌵🏈 The Bijan Robinson case

Bijan plays for the Atlanta Falcons — so his foundation scores for Atlanta. But he's a Tucson native who funds his hometown: youth bowl-game tickets for the Tucson Falcons, and $300K to fight chronic homelessness.

2 rosters
So the Bijan Robinson Foundation scores for both Atlanta and Southern Arizona at once — the mechanic that lets Tucson compete with a big market on hometown depth, not population.

Other multi-market anchors already on the board:

  • Malcolm Jenkins — New Orleans + Philadelphia
  • J.J. Watt — Arizona + Houston
  • DeAngelo Williams — Carolina + Pittsburgh
  • Steve Smith Sr. — Carolina + Baltimore
The scoreboard

Live Force for Good standings

Seeded from the roster we've already built. Directors climb by adding foundations and running real health activations.

#
Market
Roster
Score
The league map

34 markets. 52 foundations. One board.

All 32 NFL markets plus the two founding AZ tiers. Depth = active athlete-foundations already tagged in.

Recruit these first

Highest Force-for-Health-fit foundations

Missions that map straight onto our priority lanes and My Healthy Athletes.

Sickle Cell

III & Long Foundation

Santonio Holmes · NY Jets

Rare athlete-led sickle-cell org — direct tie to the Sickle Cell Foundation of Arizona team.

Mental Health

The Defensive Line

Solomon Thomas · Dallas

Youth suicide prevention with curriculum — and runs through PPF, the same fiscal sponsor as the Force for Health Institute.

Cancer / Screening

DeAngelo Williams Foundation

Carolina + Pittsburgh

Has funded 500+ mammograms — a directly co-brandable screening activation.

Vision Screening

Von's Vision

Von Miller · Denver

Pediatric eye exams + eyewear — a clean, measurable My Healthy Athletes template.

Nutrition

Kelvin Beachum Initiatives

Arizona Cardinals

Food security + a current AZ Cardinal — double home-market fit.

Peak Timing

FAST54

Bobby Wagner · Washington

2025 Walter Payton Man of the Year with an explicit health-advocacy mission — peak-influencer window.

The A³ standings

How Chamber Directors score

Impact Score is a weighted blend — depth is the start, activations are the win.

🏈
Roster Depth (A³)

Active athlete-foundations tagged to your market.

🤝
Foundations Recruited

New foundations you activate this season.

💛
Giveback Tracked

Verified foundation scale from public 990s.

🩺
Health Activations

Screenings, camps, PHIT & Bingo events run.

📣
Youth Reached

The mission metric — people impacted.

Claim your market. Build your roster. Play for good.

Become a Chamber of Health Director, bring an athlete foundation onto the board, or sponsor a team through Reality Health Games.

Become a Director Add a Foundation Sponsor a Team