A complete persona analysis for The Force for Health® Network. We mapped 40 personas across 7 gears, scored each by economic value, multi-gear pull, and buying authority — then ranked the Top 5 Ideal Customer Profiles that should command 80% of marketing and sales attention from now through Q1 2029.
Organizing by gear is product-centric thinking. At the $1B target, we need buyer-centric clarity. Our ICP is an economic question, not a product question.
A state public health department doesn't buy "Academy" — they buy a prevention solution that bundles PHIT data, Reality Health Games, Workforce Development, and the Chamber of Health channel. Gear-first thinking misses the multi-gear contract value where the real ACV lives.
An ICP is the buyer with the highest LTV, shortest sales cycle, lowest CAC, and best expansion potential. That's a who, not a what. Gears are how we deliver value; personas are how we capture it.
One Director of Population Health at a hospital system signs one MSA — that's one sales motion delivering all 7 gears. The Chamber of Health Director network is our distributed force, but they sell to buyers first, gears second.
PHIT Scores & Data and the Chamber of Health channel command the highest ACV and most defensible economics. Academy and Games are the engagement engine that makes the rest sticky.
Ranked by weighted economic value (ACV × multi-gear pull × cycle speed × expansion × strategic fit). Each ICP has a clear entry wedge, expansion path, and 3-year revenue line.
Every Tier-1 ICP carries a stack of operational, financial, and political pains. These are the words they use, the budget pressure they feel, and the gear that solves it. Use this directly in discovery calls and ROI conversations.
Sort, filter, search. Cells show fit (H/M/L) per gear. The right-most column is each persona's weighted ICP score.
| Persona | PHIT | Chamber | Academy | Games | Workforce | Media | Cmd Ctr | ACV | Score |
|---|
Scoring: H=3, M=2, L=1, blank=0. Score = sum × tier multiplier × ACV factor. Click any column header to sort.
Combined Top 5 ICP revenue mix, modeled conservatively against 2026 baseline pilots.
First 5 state agencies, 50 employers, 10 health systems, 5 LEAGUE partners, 25 districts. Pilot ROI proof. SAFE close.
25 state/federal, 500 employers, 50 health systems, 25 LEAGUE, 250 districts. White-label expansion. Federal grant portfolio active.
75 state/federal, 2,500 employers, 200 health systems, 100 LEAGUE, 1,500 districts. Network aggregate impact data. Acquisition target profile.
Dr. Rob's FFH ROI & Impact Simulator is the conversion tool for ICPs #2 and #3 (Employers + Health Systems). Build it as a standalone deploy at /ffh-roi-simulator/ for ICP-specific configurations.
Three workstreams. Each maps to an ICP wedge. Each compounds the next.
/ffh-roi-simulator/