360° SCD Hub · Executive Explainer
Every person who joins the 360° SCD Hub now enters a guided, 12-month journey of thoughtfully timed messages — matched to who they are and what they need. No one signs up and goes quiet. It runs automatically, around the clock, on tools we already own.
The first 30 days decide whether a new member stays. Most platforms lose people in silence — a signup, then nothing. This program replaces that silence with a warm, personal cadence that educates, connects, and celebrates each member through their first full year.
Every member gets the same caring, consistent welcome the moment they activate — automatically, whether it's 2pm or 2am.
Messages are addressed by name, sent by a real host on our team, and tailored to each member's role — so it feels human, not mass-mailed.
Built on FluentCRM, BuddyBoss, and Sickle Sense rewards — tools already in the stack. Retires the lapsed Automator Pro dependency entirely.
One shared rhythm underpins every role — intense at the start, steady through the middle, and celebratory at the milestones. Only the content and the host change by role.
Each role travels the same four phases in its own voice. The first six are member-facing; the final four are our leadership and internal paths, which run a lighter, respectful-of-their-time cadence. Here's the executive view — the goal, the journey, and the outcome we're driving.
Goal: Make every member living with SCD feel seen, supported, and equipped from day one.
Goal: Give families practical tools and peer support — and remind them to care for themselves, too.
Goal: Guide clinicians through the SCD training pathway to completion — directly serving the Banner nurse training contract.
Goal: Turn new advocates into active, retained champions who spread the mission.
Goal: Convert partner sign-ups into active co-hosts and distribution channels.
Goal: Steward supporters toward deeper, repeat giving through gratitude and visible impact.
Goal: Equip local zone directors to activate their community — post to the feed, run the trackers, and grow their zone.
Goal: Honor advisors' expertise and pull them into visible roles — like guesting on a Monthly Insights session.
Goal: Keep board members informed and equipped to govern — without overloading their inboxes.
Goal: Get staff fluent in the admin tools and keep the team aligned — an internal ops rhythm, not a marketing journey.
Separate from the day-by-day timeline, this watches activity, not tenure. If a member goes quiet, a warm, low-pressure check-in from Coach Carla invites them back — before they drift away for good. It runs every day, quietly, for everyone.
A friendly direct message + in-app notification from Coach Carla: "We miss you — here's something new to check out." Light and encouraging, never guilt-inducing.
A direct message + email from Coach Carla highlighting what they've missed and one easy way back in — a new resource, an event, or a quick win.
The whole program runs on three tools already in the SCD Hub stack — no new subscriptions, and it fully retires the expired Uncanny Automator Pro license.
Sends the role-based email sequence, triggered by the tags we already apply at registration.
Powers the direct messages, in-app notifications, and app push — all with native functions.
SCFA's own reward currency delivers the badges and points at each milestone.
Once these are locked, we wire the FluentCRM sequences and the BuddyBoss scheduler, then test with a single registration before going live.