THE FORCE FOR HEALTH® · BANNER GAMEPLAN

Banner.

PHIT Systems. Six Partners. One Anchor.

Year 2 is the build.

Three pathways for Banner — University Health Plans: Reduced-Pricing PHIT Pilot · Year-2 Chamber Build · AzAHP / ABOR Co-Venture Anchor.

Friday Working Session · 60 minutes · May 8, 2026
Lucy Howell, CEO · Dr. Rob Gillio, CMO · The Force for Health® Network

OPENING · 5 MINUTES

Why we're here.

Three decisions on the table — every other agenda item rolls up to one of them.

1

Validate PHIT for BUFC

Is the PHIT Scorecard the population-health intelligence tool BUFC has been waiting for? Sandra and Heidi: this is your slide.

2

Pick the pathway

Three options on Slide 11. Reduced-pricing pilot. Fund the Year-2 Chamber. Or anchor the AzAHP co-venture. Sarah's call.

3

Activate the AZ network

Banner doesn't buy alone. Banner is the door-opener for Mercy Care, UHC Community Plan, Care1st, Molina, Health Choice AZ — and a national tail.

If we leave with answers to all three, Friday was a success.

The Force for Health® Network · Banner Gameplan v62 / 13

WHO WE ARE · SARAH'S TIMELINE

Sarah saw it before we had a name for it.

From the 360° SCD Hub to the Medicaid Innovation stage — the same three words have always landed: tech · partners · support.

STEP 1 · BEFORE

360° SCD Hub

Sickle Cell Foundation of Arizona's 360° SCD Hub launched as the technology proof-of-concept. Sarah was engaged early — long before any formal sponsorship existed.

STEP 2 · YEAR 1

Foundational Partner

Sarah signed BUFC as the foundational FFH partner. AZ Chambers of Health activate. Banner brand lands on AHCAN, HealthCorps Out & About, and the SCD honor plaque.

STEP 3 · MEDICAID INNOVATION

Sarah on the National Stage

Sarah's Medicaid Innovation for Leaders talk: "Tech + partners + support is how we reach hard-to-reach populations." Every Medicaid plan in the room heard it.

Sarah's three words from the Medicaid Innovation stage:

TECH.

PARTNERS.

SUPPORT.

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THE NETWORK · MOVING GEARS

The system is interlocking — pull one, all turn.

Seven gears. Each fundable on its own. Hover any gear to see the Problem it solves and the Solution it ships.

FFH
NETWORK

Chamber
of Health

Chamber of Health Systems

ProblemHealth-equity work is fragmented across orgs. Nobody has a regional convening seat for Directors.

SolutionOne Chamber per state. Foundational seat for anchor partners. 6 teams of 50 active in AZ today.

PHIT
Systems

PHIT Systems · Population Health Intelligence Toolkit

ProblemFederal community-health data lives across 30+ siloed dashboards. Directors never see it in one place.

SolutionOne county selector. 30+ federal sources synthesized in 2 seconds. Director-ready, grant-ready, peer-compared.

Force
Marketplace

Force Marketplace

ProblemHealth-tech vendors and community programs can't find each other. Procurement is broken.

SolutionVetted health-product directory + procurement playbooks built for Medicaid plans, schools, and employers.

FFH
Publishing

FFH Publishing

ProblemHealth content is either too clinical for members or too fluffy to drive change.

SolutionCoach Lucy + Dr. Rob bilingual curriculum, Bingo Cards, Fit Friday broadcasts, Reality Health Games.

Foundation
+ Funding

FFH Foundation + Funding

ProblemAnchor partners want philanthropic + corporate + Medicaid CRA dollars to flow to one structure, not three.

SolutionStacked funding through a 501(c)(3) + LLC sleeve — Banner Foundation, BUFC CRA, and Banner corporate land in one ledger.

Reality
Health
Games

Reality Health Games

ProblemMember engagement falls off a cliff after enrollment. Stars/HEDIS suffer.

SolutionTrain-the-Brain, Marstronaut Jeopardy, Bingo Cards. Coins, leaderboards, classroom + community modes.

360°
Academy

360° Academy

ProblemWorkforce pipelines and member education are run as separate programs by separate teams.

SolutionOne platform — Camp Scrubs prep, Project Search, veteran pathways, member courses, all under one roof.

The Chamber of Health is the foundational gear — Banner already foundationally supports it. Year 2 is about which other gears Banner spins up next.

The Force for Health® Network · Banner Gameplan v64 / 13

ZOOM IN · CHAMBER OF HEALTH GEAR

Six Arizona partner verticals already activated under the Chamber.

Banner's foundational support has already lit each of these up across the state.

DIGITAL EQUITY

AZ Broadband Stakeholders Network

Libraries · families · the digital divide. K-12 connectivity through every Arizona library.

EDUCATION + NURSING

AZ Tech Education Assn + AZ School Nurses

Teachers + nurse training. K-12 + workforce-ready pipeline.

SICKLE CELL

Sickle Cell Foundation of Arizona

Statewide outreach · CHW training · the Banner Nurses Training program.

FAMILIES

TUSD Family Advocacy & Outreach

FitFamily FORCE Ambassadors. Spanish-speaking · transition-age youth.

HEART + BLOOD

My Cardio Girl × TEAM Lizzie Bell × Red Cross of Southern AZ

Heart and blood health. Maternity care. Older adults.

COLON CANCER + WORKFORCE

ButtCheck · Cologuard Classic · RRAVulution at AZ Bowl · AZ Healthcare Action Network

Colon cancer screening + Healthcare Workforce Acceleration.

Six teams of 50 = 300 Ambassadors active in AZ today. The infrastructure Banner is already foundationally supporting.

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WORKFORCE ACCELERATOR · SELENA'S MOMENT

Pipeline AZ × FFH = a statewide Healthcare Workforce Hub.

Banner's workforce pipeline gets multiplied by Pipeline AZ's 300,000+ student reach.

BANNER WORKFORCE TODAY

What Banner already trains.

3,500+

HS students through Camp Scrubs annually

7,000

Nursing students annually

1,300+

Residents and fellows annually

— +

K-12 + Project Search + veteran pathways via HealthCorps

PIPELINE AZ × FFH AMPLIFICATION

300,000+

students statewide via the Pipeline AZ Health Hub

Expand Pipeline AZ's existing Health Hub
Amplify Banner's Camp Scrubs + Nursing pathways across all AZ counties
Co-branded health-careers content + FFH 360° Academy lessons

Selena's lift becomes statewide overnight — without rebuilding what Pipeline AZ already runs.

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★ THE CENTERPIECE · WHAT MADE SARAH PULL THE TEAM TOGETHER

PHIT Scorecard — the synthesis layer between federal data and BUFC action.

30+ federal data sources. One county selector. Two-second render. Hover the demo, click Demo Live to walk Sandra and Heidi through Pima County.

theforce.health/phit-scorecard/?county=Pima

PIMA COUNTY · LIVE PEER-COMPARED · WCAG 2.1 AA · FERPA + HIPAA COMPLIANT BY DESIGN

▶ Demo Live · PHIT Scorecard

WHAT PHIT IS

Federal-data fluency, not storytelling.

• 30+ federal sources synthesized: CDC PLACES · HRSA HPSA · BLS · BRFSS · Census · FCC · IRS 990 · IMLS · TPL ParkScore · NCHS
• 7 quick-snapshot tabs, 5 Health sub-views, 4 Workforce sub-views, 7 demographic dashboards
• Peer-compare bar chart on every metric — county vs. top-5 population-matched peers
• Replicates to any of 3,143 US counties at zero marginal cost
• Director-ready in under 2 seconds — instant grant + advocacy proof

Hover the demo frame to reveal the live link. Or click anywhere on it.

Open the live PHIT Scorecard →

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DR. ROB · EXECUTIVE VIEWS

Prepared Patient + ROI Calculators sit on top of PHIT.

PHIT shows the population. Dr. Rob shows the dollars — for every screening, every member, every BMG specialty.

theforce.health/prepared-patient/

PREPARED PATIENT HUB · DR. ROB GILLIO, MD

Member-ready before the visit.

Pre-visit prep + risk-stratified questions + screening calendar — built on Dr. Rob's 30 years of pulmonary and primary-care practice.

🩺

JOURNEY · ASTHMA

Pre-visit · in-visit · post-visit prep for asthma members.

JOURNEY · HYPERTENSION

Adherence-focused calendar + BP cuff calibration.

JOURNEY · SICKLE CELL

Crisis-prep + Banner SCD discharge tracker integration.

▶ Demo Live · Prepared Patient

ROI CALCULATOR · LIVE DEMO READY

$76 mammogram

(Banner cash-price · CPT G0202)

prevents

$150K – $300K

stage-3 breast cancer episode

≈ 2,000 – 4,000× ROI

▶ Open Banner ROI Engine

PHIT shows the population. Dr. Rob shows the dollars. Sandra and Heidi: this is the screen that lands in your clinical-quality conversation.

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MORE THAN DATA

We are a connected, integrated system.

FFH serves four audiences in the same lift — workforce, executive, member, and brand.

WORKFORCE

Workforce admin + training

Camp Scrubs · Pipeline AZ · CHW · Project Search · veteran pathways · phlebotomy + nursing prep.

EXECUTIVE

C-Suite Insights

PHIT Scorecard · Director ScoreCard · Banner-priced ROI Calculator · monthly State Director Report.

MEMBER + PUBLIC

Health-literacy enhancement

360° Academy Bingo Cards · Reality Health Games · Coach Lucy + Dr. Rob curriculum · Quarterly Roundtables.

BRAND + MARKET

Co-branded reach + earned media

Banner brand on every chamber site · Fit Friday broadcasts · Banner Annual Report data · social shares.

One subscription. Four audiences. The integration is the moat — nobody else covers all four.

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WHY NOT JUST BUY DATA SOMEWHERE ELSE?

FFH vs. the other data sources.

Drawing from Willie's Workforce Comparison + the AzAHP buyer's lens.

	FFH PHIT Systems	Generic data vendors	EHR-bundled analytics
County-level federal-data synthesis	✓ 30+ sources, 2-sec render	Partial — paywalled by source	Internal claims only
Workforce + community + health in one	✓ Integrated	Workforce only OR health only	Health only
Member-facing curriculum + games	✓ Coach Lucy + Dr. Rob	✗ Not in scope	✗ Not in scope
Director / executive views built-in	✓ Director ScoreCard	✗ Build-it-yourself	Limited to clinicians
Replication to any US county	✓ Zero marginal cost	Per-license pricing	Per-system EHR contract
Banner co-branding + revenue share	✓ Founding partner term	✗ Generic vendor terms	✗ Not available

Sandra + Heidi: nobody else stitches workforce + community + clinical + executive views into one feed. That's the lock-in.

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THE ASK · SARAH'S CHOICE

Three Opportunity Pathways.

Each one builds on Year 1's foundational support — Banner picks the level of build.

PATHWAY 1

PHIT Pilot

Reduced-Pricing Pilot

Discounted PHIT Systems development pricing for BUFC
Banner-customized dashboard layer + Banner-priced ROI engine
Co-developed Banner-branded report templates
First-mover dashboard customization rights

Anchors PHIT for BUFC. Lowest commitment. Highest co-development input.

PATHWAY 2

Year-2 Chamber Build

Larger Pilot Funding

Everything in P1
Fund Year-2 Chamber of Health foundational support at scale
6 teams × 50 = 300 Ambassadors active in AZ
Banner brand on every chamber site + monthly State Director Report
Quarterly Roundtable + exec briefing cadence

Locks in Banner's foundational seat. Funds the activation engine.

PATHWAY 3 ★ RECOMMENDED

Co-Venture Anchor

AzAHP / ABOR Lead Partner

Everything in P2
Founding co-venture partner in AzAHP rollup
Optional ABOR or other lead-collaborative partner play
Revenue-share / royalty as plans 2-6 sign on
First-mover commercial licensing across Banner six-state footprint
Optional strategic-ventures pathway

Banner becomes the anchor. The platform commercializes nationally.

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THE TAIL · WHAT THIS NETS BANNER

$0.10 / member / month × 3× in 3yrs · 5× in 5yrs · 7× in 10yrs

Banner anchors at reference-customer rates. Revenue share kicks in as plans 2-6 sign on. Banner's net trends to gain.

TODAY

1×

340K

members

$408K

network ARR

BUFC alone

3× by Y3

3×

~1.0M

members

$1.2M

network ARR

Mercy Care + UHC CP

5× by Y5

5×

~1.7M

members

$2.0M

network ARR

AzAHP rollup complete

7× by Y10

7×

2.4M+

members

$2.9M+

network ARR

Full state + tail

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THE FORCE FOR HEALTH® · BANNER GAMEPLAN

Recap.

13 slides. Three decisions. One pathway.

1

PHIT validated for BUFC

Sandra and Heidi sign off on the Pima County Scorecard as the BUFC standard.

2

Pathway picked

Pilot · Year-2 Chamber Build · or Co-Venture Anchor.

3

AZ network ignition plan

Mercy Care, UHC Community Plan, Care1st, Molina, Health Choice — sequenced rollout.

4

Workforce amplified

Camp Scrubs × Pipeline AZ = 300K students reached statewide.

5

Math committed

$0.10 PMPM · 3× / 5× / 7× growth · Banner trends to net gain by Y5.

"Sarah, you saw it first. Year 2 is the build."

Lucy Howell, CEO · Dr. Rob Gillio, CMO · lucy@theforceforhealth.com