🏟️ Professional MIXED
Statista · PwC
Lens: SocialEconomy & FinanceCoach: Lucy
$163.7B
US sports-event market, 2025 — pro events ≈ 73% of it
$49.4B
N. America teams & clubs market; 47% is media rights
$51.2B
Combined value, top programs & franchises trend
6.2%
Projected market CAGR, 2026–2033
Coach LucyThe pros are the visible tip — but the dollars only matter to a community when they flow back down through jobs, foundations, and role models. That's the ripple we track.
🎓 Collegiate REAL
NCAA · Knight · EADA
Lens: SocialWorkforce & PipelineCoach: Dr. Rob
~500K
NCAA student-athletes · 1,085 schools (355 D-I)
$1.8B
Revenue-sharing to athletes, 2025-26 (cap $20.5M/school)
$242M
Cleared NIL deals reported by the CSC, Mar 2026
$11.8B
Aggregate revenue, top 75 programs (FY24)
Dr. RobHalf a million college athletes are also half a million potential health-career pipelines. The EADA federal dataset lets us read this by sport and by sex — a workforce-equity goldmine.
🏫 High School REAL
NFHS 2024-25
Lens: Physical + MentalEducation & DevelopmentCoach: Dr. Rob
8.27M
Participants 2024-25 — an all-time record
+203,942
One-year increase over prior record
3.54M
Girls participating — a record high
+60%
Girls flag football growth → 68,847 athletes
Dr. RobEvery one of these 8.27M kids is getting a dose of medicine the data backs: more activity means lower anxiety and depression, stronger hearts, and better grades. This is prevention at population scale.
🚌 Club & Travel MIXED
Sports ETA
Lens: SocialEconomy & FinanceCoach: Lucy
$52.2B
Youth & amateur travel spend (2023) — beats spectator travel
$149.1B
Total economic impact of participatory sports tourism
880K+
Jobs supported by participatory sports travel
$760.8M
Single event: 2024 AAU Jr. Volleyball, Orlando
Coach LucyTravel ball is the quiet giant — it fills hotels and creates jobs in towns that never host a pro team. But cost is the equity flashpoint; that's where the Foundation comes in.
⚽ Youth REAL
Aspen Project Play
Lens: Physical + SocialHealth & WellnessCoach: Lucy
~27M
US kids in organized sports
58%
Youth participation (2024) · goal: 63% by 2030
$1,016
Avg family spend per child's sport — up 46% since 2019
>$40B
US youth-sports market (global → $154.5B by 2035)
Coach LucyParticipation is climbing — but the 46% cost jump is pricing out the families who need movement most. The gap between 58% and 63% is exactly where FFH plays.
💫 Ripple Effect MIXED
IRS 990s · ACSM/CDC
Lens: All FourAthletes Who Do GoodCoach: Co-hosted
$300M+
Given by top 25 sports foundations in one year (+27%/decade)
$41M+
LeBron I PROMISE — 1,000+ kids sent to college
$192B
Annual US healthcare cost of inactivity sport can offset
+$2,025
Extra yearly health cost of an inactive adult
Coach Lucy & Dr. RobThis is the heart of the study: one athlete's foundation funds a clinic, a scholarship, a park, a mentorship. We quantify that downstream good — and FFH partners like the Larry Fitzgerald Foundation make it local.