The Five-Tool Team
× Force for Health
A co-revenue Accelerator — we invest our platform to grow Ricardo's reach, and grow together. Low front-end cash · aligned goals · shared upside.
Founder, Science of Sport · FFH Advisory Board
Follow-up meeting Monday · 4:00 PM
Our conversation, in four takeaways
The book is ready
The Five-Tool Team launches Sept 27 (Regalo Press) — decision-making built on the FLASH framework and the baseball "five-tool player."
The book is a business card
Royalties are secondary — the real value is exec-ed and consulting (Boeing, Honeywell, Raytheon, ~20 pro teams).
Perfect audience fit
Written for managers, aspiring managers, and leaders — a natural fit for FFH's Group Leader / Leadership track.
A true win-win
Amplify Ricardo as an advisor; FFH gets a flagship "author-to-platform" pilot. We amplify each other.
Not a book deal — a co-revenue Accelerator
FFH doesn't charge authors a big upfront fee. We invest our platform to accelerate your reach, tie our success to your growth, and grow together.
What FFH invests
- Digital edition, course, games, badge
- Hosting, analytics & payments
- Co-marketing + coach network
What the Author / Advisor brings
- The content & framework + credibility
- Their audience & network
- Chapter intros + advisory presence
📦 The Strategic Author & Advisor Package
A repeatable offer — low front-end cash, aligned goals, shared upside. Ricardo is the pilot; this becomes the template for every advisor-author on our board.
We can build this — the rights work
Publisher owns
- The book itself (print, Kindle)
- The audiobook rights (signed over)
- So: no FFH audiobook on Kindle
Ricardo keeps
- Derivative works & the idea
- Text-to-speech inside the FFH academy
- Games, courses, badges built from it
⚙️ The vehicle: this Strategic Partnership Agreement
It documents revenue share and ownership so the digital edition ships cleanly — and becomes the reusable template for every future FFH author partner. It's attached at the end of this deck, ready to sign.
A full "author treatment," prototyped this week
Series landing page ↗
The front door — FLASH overview, tiers, coach hosts.
Digital book reader ↗
Read OR listen (text-to-speech) + an Author's Welcome per chapter.
Learn·Live·Share course ↗
9 modules with the scorecard, worksheets, coins.
Two games ↗
Category Qwest (quiz board) + Paradox Match (memory).
Leaders in Training card ↗
Five-Tool badge as one square on the VIP bingo card.
One converter pipeline
Turns his PDF into the digital edition — repeatable.
Sign-up & checkout ↗
A dedicated join page — create account, promo code or $49 Ambassador, Stripe-ready.
The digital book reader
On the call, Ricardo described text-to-talk with a per-chapter author intro. That is exactly what this is.
Author's Welcome per chapter
A slot on every chapter for Ricardo's 2–3 min intro — "interactive play with the author," just like Rob's book.
Listen or read
Built-in text-to-speech reads each chapter aloud, with speed control and paragraph highlighting.
His exact words
Text is converted straight from his PDF by a repeatable script — faithful, not paraphrased.
The course and the games
The Course
9 modules · Learn·Live·Share
- Warm-up, the five tools, and a capstone
- Interactive Rookie→All-Star scorecard
- Worksheets run YOUR real decisions
- Coins + milestone celebrations
The Games
Two of his five — playable now
- Category Qwest — 5-category quiz board, solo or team
- Paradox Match — memory game of the book's paradoxes
- Coins, streaks, leaderboards, mobile-ready
One square on the Leaders in Training card
The Five-Tool Team is an advisor-contributed badge on the Leadership & Impact ring — not a card headlined by one person.
Advisor-tagged: "Featured Advisor Challenge — Ricardo Valerdi, PhD." Free BASIC badge to start; deeper tiers behind Ambassador.
Status check on the author treatment
Free funnel → paid tiers → shared upside
Ricardo's "10 things," the games, a taste of FLASH. Top of funnel.
Meet-the-author + full course. 50/50 on sign-ups Ricardo drives.
Leadership track for managers — his book's core audience.
Book = the business card. Revenue splits are flexible — 50/50 on ambassador sign-ups he drives, or an 80/20 add-on course. Exact terms are set in the Agreement.
Affiliate revenue — live calculator
Adjust the numbers with Ricardo — everything recalculates instantly.
Ambassador Access
50 / 50 splitAdvanced Training (via portal)
80 / 20 · RicardoStandard FFH Products (referred via portal)
20% commission · RicardoThree volumes, one partnership
Ambassador Access at $49 (50/50) · Advanced Training at $299 (80/20). Adjust on the calculator slide.
| Over 12 months | Conservative | Expected | Stretch |
|---|---|---|---|
| Ambassadors (×$49) | 40 | 120 | 300 |
| Ambassador gross | $1,960 | $5,880 | $14,700 |
| Advanced Trainings (×$299) | 6 | 18 | 40 |
| Training gross | $1,794 | $5,382 | $11,960 |
| Ricardo's share | $2,415 | $7,246 | $16,918 |
| FFH's share | $1,339 | $4,016 | $9,742 |
| Combined | $3,754 | $11,262 | $26,660 |
Illustrative — assumes prices above and excludes Group Leader ($99) sales and Ricardo's direct consulting/workshop engagements, which route separately.
Why the Accelerator works
The opportunity
Authors & advisors have content, credibility, and audiences — but no gamified platform. FFH has the platform, the audience mechanics, and the coaches.
The model
Free BASIC funnel → Ambassador ($49, 50/50) → Advanced Training ($299, 80/20) → Group Leader. Both sides earn as reach grows; the book drives pull-through.
Unit economics
One author at the "Expected" volume ≈ $11.3K combined in year one — before Group Leader sales and Ricardo's own workshops. Scales across a roster.
The moat
One converter pipeline + one package = each new author is near-zero marginal cost. A growing roster of co-branded advisors compounds reach and revenue.
2026 → 2027 roadmap
2026 · Launch the pilot
Execute the agreement · Ricardo's "10 things" + chapter intros · Aug 31 kickoff · tie to the Sept 27 book launch.
2026 · Complete the treatment
Song + 3 remaining games · Ambassador funnel live · first cohort · author-hosted classroom · measure the Ripple score.
2027 · Productize the package
Onboard 2–3 more advisor-authors on the same template · list the Accelerator in the Force Marketplace.
2027 · Scale & prove impact
Grow the roster · university competition pilot (Penn State / UA) · report combined Ripple + revenue to partners.
The Ripple Effect Simulator
How we align on growth, not just cash — a tool that scores a partner's real-world ripple beyond dollars.
What it measures
- Students & teachers reached
- Active engagements & media impressions
- Year-over-year growth
- Presentations & impact stories
Why it matters here
The Accelerator rewards contribution beyond revenue. Ricardo's Science of Sport reach becomes a scored, visible asset in the partnership — a shared KPI we grow together.
Football is a Force for Good
Proof our model already activates athletes at two levels — the same playbook we'd run with your networks.
High School — Coach Tim Kish
Character, health & leadership through high-school football.
Open Coach Kish ↗Collegiate — Brandon Sanders
Engaging UA alumni to mentor current student-athletes.
Open the Collegiate program ↗From pilot to launch
Ricardo
Distill your "10 things" + record 2–3 min chapter intros.
Lucy
Walk Ricardo through the live pilot; execute this Agreement.
Together
Confirm tiers & splits; add the song + 3 remaining games.
Aug 31 launch
Announce the advisor partnership + leadership badge.
Great decisions don't happen by accident.
Neither does a great partnership.
The Strategic Partnership Agreement is ready to review and sign below.
Strategic Partnership Agreement
Force for Health Network · Science of Sport / Ricardo Valerdi, PhD
This Strategic Partnership Agreement (the "Agreement") is entered into as of (the "Effective Date"), by and between The Force for Health Network ("FFH"), and Ricardo Valerdi, PhD, individually and d/b/a Science of Sport / Ricardo Valerdi LLC ("Partner"). FFH and Partner are each a "Party" and together the "Parties."
1. Purpose
The Parties will collaborate to adapt Partner's book, The Five-Tool Team: Bringing Out the Best in People to Make Better Decisions (the "Work"), into a gamified, digital learning experience hosted within the FFH platform (the "Program"), including a course, games, a badge, an in-academy digital reader, and related media, and to co-promote Partner as a Featured Advisor.
2. License & Intellectual Property
- Partner retains ownership of the Work and all underlying concepts, frameworks (including "FLASH" and the five-tool model), and derivative rights not previously conveyed to Partner's publisher.
- License to FFH. Partner grants FFH a non-exclusive, worldwide, revocable license, during the Term, to use, adapt, and display the Work's content within the FFH platform to create and operate the Program — expressly including in-academy text-to-speech narration, course modules, games, quizzes, and badges.
- Exclusions. This license does not include producing or distributing a standalone audiobook, which Partner has separately licensed to its publisher, nor any right to the printed/e-book editions.
- FFH platform IP. FFH owns the software, page designs, game engines, and platform implementations it creates, excluding Partner's underlying content.
- Attribution. FFH will credit Partner as author and "Featured Advisor" on Program materials.
3. Responsibilities
Partner will: provide the manuscript/PDF; distill the "10 key points" for the free BASIC course; record short (≈2–3 min) chapter introductions; and serve as Featured Advisor, including reasonable promotion to Partner's networks.
FFH will: build and host the Program (landing page, digital reader, course, games, badge); provide analytics; handle payment processing; and co-market the partnership.
4. Commercial Terms & Revenue Share
- BASIC tier — offered free to drive engagement.
- Ambassador tier — $/year. For each Ambassador membership attributable to Partner's referral/affiliate link, net revenue is split (FFH/Partner).
- Optional add-on course — if offered, priced by mutual agreement with a (Partner/FFH) split.
- Force for Health product commission — Partner earns a 20% commission on net revenue from standard Force for Health products and memberships purchased through Partner's referral / portal link, applied per revenue stream, for the first-year purchase of each referred customer.
- Payment. FFH will account for and remit Partner's share , within 30 days of period close, with a supporting statement.
- Exact percentages and any tier changes will be confirmed in writing (email acceptable) and appended as Schedule A.
5. Term & Termination
This Agreement begins on the Effective Date and continues for , auto-renewing for successive one-year terms unless either Party gives 30 days' written notice. Either Party may terminate for material breach uncured after 15 days' notice. On termination, FFH will cease new use of the Work within 30 days; Partner's license grant survives only for members who enrolled before termination, for the remainder of their access period.
6. Confidentiality, Warranties & Indemnity
Each Party will keep the other's non-public business information confidential. Partner warrants it holds the rights to grant this license. Each Party will indemnify the other against third-party claims arising from its own content or breach. Neither Party is liable for indirect or consequential damages.
7. General
This Agreement is governed by the laws of the State of . It is the entire agreement on this subject and may be amended only in writing signed by both Parties. This Agreement may be executed electronically and in counterparts, each of which is deemed an original.
Electronic signature consent: By signing below, each Party agrees that its electronic signature is the legal equivalent of a manual signature and consents to conduct this transaction electronically.
The Force for Health Network
Ricardo Valerdi, PhD
Both parties must sign and the box must be checked before the Agreement can be executed. For a fully audited e-signature record, this can also be routed through DocuSign or Adobe Sign — say the word and we'll set that up.