1The Strategic Frame
The Chamber of Southern Arizona just merged two engines (Tucson Metro Chamber + Sun Corridor Inc.) and gave Karla the keys as Chief Partnerships Officer. Force for Health has the activation layer, the data engine, and the prevention/ROI toolset they don't have to build. One conversation. Three pathways. A real chance to make the Chamber the first regional Chamber of Health Systems™ pilot in the country.
What the Chamber brings
- 1,500+ investors spanning the four named industry strengths
- 90% of Pima County workforce represented through Sun Corridor legacy
- Trusted convener across Aerospace, Bioscience, Renewable/Mining, Logistics
- Signature events + BizTucson magazine (44k readers) for earned media
- Karla as CPO — 27+ yrs in P3, brand-new mandate to build councils
- White-space healthcare committee — no dedicated council exists yet
What Force for Health brings
- 360° Health Academy — 1,800+ lessons, bilingual, NHES/NGSS/CASEL aligned
- Reality Health Games — engagement engine + sponsorable culminating events
- PHIT Scorecard & Data Hub — 141 panels, 107 API connections, county-level outcomes
- Chamber of Health Systems™ — regional/state convening framework
- Prevention & ROI tools — cross-sector (workforce health, occupational, family)
- Coach Lucy + Dr. Rob — anchor virtual coaches + monthly LIVE for Arizona
The combined story: The Chamber distributes — Force for Health activates. The Chamber convenes the C-suite — FFH delivers the engagement layer that gets CEOs, employees, students, and families inside a single Reality Health Games ecosystem that pays back in workforce readiness, prevention ROI, and visible community wins. The pitch to Karla is both/and, not either/or — and chambers can resell it to members on a rev-share aligned with their mission to grow Southern Arizona.
2Why Now — The Chamber's First Year as One
The merger closed May 2, 2025. Karla was hired December 15, 2025 as Chief Partnerships Officer. The Chamber is actively building councils and partnership scaffolding. We are walking in at the exact moment when commitments shape the next three years.
May '25
Merger Closed
Dec '25
Karla Hired CPO
1,500+
Chamber Investors
90%
Pima Co Workforce
4
Named Industry Strengths
0
Healthcare Committees
What Karla owns
- Chief Partnerships Officer — regional partnerships, economic-growth strategy
- Small Business Council — newly stood-up action group she shapes
- Tech Parks Arizona governance seat — innovation pipeline
- Latinas Business Expo 2026 — featured convener
- 27+ years in public-private partnerships — AZ Tech Council, U of A Office of Multicultural Advancement, 2025 Greater Tucson Leadership Woman of the Year
"Brand new entity. Brand new mandate. Karla's first 12 months will be measured by the partnerships and councils she stands up. We're not asking her to add another item — we're handing her a flagship CPO win that's already built and ready to ship."
3Industry Strength × PHIT Scorecard × Workforce Pathway
The Chamber lists four named industry strengths. Each one has a direct PHIT Scorecard line and a Force for Health workforce-development pathway already mapped. This is the math we walk Karla through — no industry sits outside the model.
Aerospace & Defense LQ 10.2
200+ companies · Raytheon/RTX HQ · Davis-Monthan AFB (~11K jobs) · Fort Huachuca (~6.5K) · Bombardier · Honeywell · World View.
PHIT Scorecard pull
- Military & veteran family health (Tricare overlay)
- Shift-work / fatigue / occupational mental health
- DoD wellness & readiness mandates
FFH workforce pathway
- STEM-Health-Engineering crossover (bioengineering, aerospace medicine)
- Veteran-to-civilian healthcare career bridge
- Coach Lucy + Dr. Rob LIVE for military families
Renewable & Mining Tech Solar Zone
U of A Solar Zone · Tucson Electric Power · copper mining base · clean-energy growth outpacing skilled-trades pipeline.
PHIT Scorecard pull
- Heat illness & outdoor-worker safety
- Respiratory + environmental health markers
- Occupational injury & rehab ROI
FFH workforce pathway
- Industrial Hygiene + Environmental Health certs
- Heat Safety Bingo + Prevention Bingo for site supervisors
- "Mining Worker Wellness" LIVE for Arizona segment
Bioscience & Healthcare Bullseye
Roche Tissue Diagnostics · BIO5 · Banner-U of A · TMC Health · El Rio Health · Northwest Healthcare (500+ beds) · Accelerate Diagnostics · Critical Path Institute · BD · HTG Molecular.
PHIT Scorecard pull
- Direct integration — payer / provider / biotech
- Physician pipeline + allied health shortages
- Behavioral health + population health
FFH workforce pathway
- Full Academy stack (1,800+ lessons, 11 body systems)
- Clinical / Lab / Diagnostics / Behavioral Health pathways
- Banner-U of A partnership already in motion via USCCF anchor
Transportation & Logistics 150+ providers
Amazon TUS2 + DAZ5 (flagship Pima facilities) · 150+ logistics providers · Mexico border-trade corridor.
PHIT Scorecard pull
- Driver/warehouse worker chronic disease
- Sleep, mental health, ergonomics
- Shift work + cardiometabolic risk
FFH workforce pathway
- Telehealth-for-drivers certifications
- Coach Lucy Worksite Wellness for warehouse teams
- Cross-border community health worker pipeline
The pattern: Every Chamber industry vertical has a workforce-health gap that PHIT Scorecard quantifies and that Force for Health Academy resolves. No industry sits outside the model. That's the Chamber-of-Health Systems™ argument in one slide.
4The White Space — A Healthcare Council Built for Karla's CPO Win
The statewide Arizona Chamber of Commerce & Industry runs a dedicated Healthcare Committee. The Chamber of Southern Arizona does not — yet. This is a flagship CPO win in year one and the entry point for everything else in this deck.
What's missing today
- No standalone healthcare committee on the Chamber's public structure
- Healthcare appears as industry vertical, not council/committee
- Physician pipeline conversations live upstream at U of A College of Medicine, P-MAP, the new Phoenix College of Medicine Yuma 3-year accelerated pathway — none anchored at the Chamber yet
- Banner – U of A, TMC, El Rio, Northwest, Roche, BIO5 not currently convened around a shared workforce-health agenda at chamber level
What we propose to fill it
- Southern Arizona Chamber of Health Systems™ — a CoHS™ regional table under the Chamber, convened by Karla as CPO and powered by FFH
- Executive Council seat for Karla — represents the Chamber on TEAM Up Greater Tucson + Southern Arizona's Regional Chamber of Health TEAM
- Statewide vision table seat — Karla also represents Southern AZ at the AZ Chamber of Health Directors Table
- FFH brings the scaffolding — meeting cadence, dashboard (PHIT Scorecard), data feeds, monthly LIVE programming, sponsor outreach toolkit
"We're not asking her to build something new. We're asking her to chair something that's already framed, with a national playbook (CoHS™), a data engine (PHIT), an activation layer (Reality Health Games), and a Coach (Lucy) ready to host."
5The Coalition Already in Motion
Karla doesn't have to convene this alone. The coalition is already partly built — we walk her through the partners she can co-host the monthly LIVE for Arizona with, starting in Pima County.
Pipeline Connects
- 300K+ active AZ learners (170K HS, 30K adult, 30K job-seekers)
- ECAP statewide distribution channel
- Active partnership with Pima JTED (30K CTE students)
- Working session with Amber Smith already documented (2026-05-22)
- Role in LIVE for AZ: Pathways + youth distribution co-host
Banner — University Family
- Banner – U of A Medical Center anchor
- U of A College of Medicine-Tucson expanding to 160 students/class by 2030
- P-MAP rural/tribal/border pipeline
- Anchor employer in USCCF Pathways with Purpose grant
- Role in LIVE for AZ: Provider/payer voice on physician pipeline
AZ Healthcare Action Network
- Multi-org statewide advocacy + community-health coalition
- Aligned on population-health priorities
- Bridge to AZ Association of Healthcare Plans (payer lens)
- Role in LIVE for AZ: Policy + community-health activation co-host
Plus Karla's natural amplifiers
Pima Community College
Dr. Ian Roark, Workforce Development VC — regular Chamber collaborator.
Pima JTED
30K CTE students; already in Pipeline AZ co-working.
Tech Parks Arizona
Karla on governance — innovation R&D channel.
SAWLA
Southern AZ Workforce Leadership Academy — Guymon & Roark in the alumni network.
The monthly LIVE for Arizona: Karla is our Business Segment Host — because CEOs are a true FORCE for Health. Pipeline Connects co-hosts pathways. Banner-University Family co-hosts the physician pipeline. AZ Healthcare Action Network co-hosts policy and community. Coach Lucy and Dr. Rob anchor the show. Karla becomes the face of the Business Segment.
6Three Pathways — A Clear Decision Karla Can Take Back to the Chamber
We present three concrete options. They escalate from lowest resistance to highest upside. We do not need to land on one in this meeting — we need her to choose which one is real, which is a stretch, and which is a "yes if…" so we can build the right MoU and plan a 2026–2027 cycle together.
| Pathway | What It Is | What Chamber Says Yes To | What FFH Delivers | Risk / Upside |
|---|---|---|---|---|
| ① Lowest Resistance Member Campaign Only |
Lucy maxes her existing investor benefits. No cross-promotion. No co-brand. | Standard investor visibility. Maybe one ribbon-cutting + one event sponsor. | Member showcase, Healthcare Thrives mention, Coach Lucy at one signature event. | Low risk. Huge opportunity lost. |
| ② Strategic Partner Advisory + Media + VIP LEAGUE |
Karla joins Executive Council + statewide vision table. Chamber becomes Strategic Media Partner. VIP LEAGUE seat for local chambers. | Karla as Business Segment Host of monthly LIVE for Arizona. Co-branded campaign for member acquisition. CoHS™ regional pilot table. | Full Chamber of Health Systems™ scaffolding. Monthly LIVE production. PHIT dashboard for members. Co-branded landing page. | Medium effort. Brand-defining for Karla's first year. |
| ③ Pilot Partner Evidence-Backed Rev-Share |
Chamber becomes the first regional Reality Health Games + PHIT Scorecard pilot in the country, with rev-share on member resale. | Pima County as first regional Chamber of Health Systems™ pilot. Vendor/MoU structure with rev-share. Co-investment in evidence collection. | Full pilot scope: PHIT dashboard, Reality Health Games event, member-resale toolkit, evidence package, annual outcomes report. | Higher effort. National-template upside + recurring chamber revenue. |
What we recommend Karla aims for: ② as the immediate commit + ③ as the 2026–2027 build. ① is the safety floor — but Lucy is a current member, the data already exists, and the white space is real. Karla's CPO mandate is bigger than ①.
7Pathway ① — Member Campaign (Lowest Resistance)
SAFETY FLOOR
Pathway 1 of 3
Maximize Existing Membership · No Cross-Promotion
Lucy exercises every benefit her current Chamber investor tier already includes. Chamber stays neutral. Force for Health stays a vendor in the directory. We capture the floor.
What Chamber gets
- One more visible member — Coach Lucy in directory + one ribbon-cutting
- One signature-event sponsorship from FFH (table or speaker slot)
- BizTucson member-spotlight feature if Trustee-eligible
- Zero new obligations from Karla or staff
What FFH gets
- Brand presence + investor logo
- One earned-media moment
- Networking with ~1,500 investors
- No path to the white-space council, no co-revenue, no monthly LIVE
Why we still present it
- Honest baseline — what Lucy already has access to today
- Sets up the contrast for Pathway 2 and 3
- Honors Karla's right to say "let's start here"
Economics
Chamber liftZero
FFH liftLow
Chamber revInvestor dues only
FFH rev$0 net new
Reach to membersIndirect
Year-1 visible winMinor
National template?No
CPO flagship winNo
The honest read: Pathway 1 is what happens if we walk away from this conversation without aligning. It's not bad. It's just not what Karla — or Coach Lucy — was hired to do.
8Pathway ② — Strategic Partner (Advisory + Media + VIP LEAGUE)
RECOMMENDED COMMIT
Pathway 2 of 3
Advisory Council · Strategic Media & Campaign Partner · VIP LEAGUE · Segment Host
Karla joins the FFH Executive Council, becomes the Chamber's voice on the statewide vision table, and steps in as the Business Segment Host on monthly LIVE for Arizona. The Chamber becomes our Strategic Media + Campaign Partner for Pima County and Southern Arizona — with a VIP LEAGUE seat reserved for the local Chamber space.
What Karla / Chamber gets
- Executive Council seat — TEAM Up Greater Tucson + Southern Arizona Regional Chamber of Health TEAM
- Statewide vision-table seat — AZ Chamber of Health Directors Table
- Business Segment Host on monthly LIVE for Arizona — Karla is the face for CEOs as a Force for Health
- VIP LEAGUE seat for the Chamber inside FFH's chamber-space VIP cohort (foundation + advocacy partners alike)
- Co-branded campaign landing page at theforce.health/chamber-of-health/arizona/southern-arizona/
- PHIT Scorecard view filtered to Pima County for member-facing analytics
- Flagship CPO win Karla can take to the board in year one
What FFH delivers
- Monthly LIVE for Arizona production — Coach Lucy + Dr. Rob anchor, Karla as Business Segment Host, rotating partner co-hosts (Pipeline, Banner, AZHAN)
- CoHS™ regional pilot scaffolding — meeting cadence, dashboards, sponsor outreach kit
- Member-facing campaign assets (social, email, video)
- PHIT Scorecard / Healthcare Thrives in Tucson upgrade — Chamber-co-branded
- Coach Lucy speaking + activation at one Chamber signature event
Required of Chamber
- Karla on the Council (no fee — strategic seat)
- One signature-event slot for FFH activation
- One member-facing email + one social drumbeat per month
- Letter of support for downstream funder asks (USCCF, OEO, TRIF, RHT)
Economics
Chamber liftMedium
FFH liftMedium
Chamber rev (direct)$0 — strategic
Chamber rev (indirect)New investors via LIVE
FFH revBrand + funnel
Reach to membersDirect + monthly
Year-1 visible winCPO flagship
National template?Partial
Sets up Pathway 3?Yes — earned trust
Why Pathway 2 is our recommended commit: It's brand-defining for Karla in her first 12 months, it uses what FFH already has built, and it earns the trust signal needed to step into Pathway 3 in the 2026–2027 cycle. Low capital risk, high visibility.
9Pathway ③ — Pilot Partner (Evidence-Backed, Vendor / Rev-Share)
2026–2027 BUILD
Pathway 3 of 3
First Regional Reality Health Games + PHIT Pilot — Vendor/Rev-Share Model
The Chamber of Southern Arizona becomes the first regional Chamber of Health Systems™ Pilot in the country. Reality Health Games is sold to chamber members through the Chamber's existing investor channel, with a rev-share back to the Chamber. Evidence is collected. Outcomes get published. Other chambers buy the template.
Pilot scope (12-month cycle)
- 1 Reality Health Games regional showcase in Pima County — culminating event Q2 or Q3 2027, sponsored by chamber investors
- PHIT Scorecard regional dashboard — Chamber co-branded, member-facing, pulls live county outcomes
- Member resale toolkit — chambers offer FFH workforce-health tools to investors with a margin retained at the Chamber
- Prevention + ROI tool packages — sector-specific (Aerospace, Renewable/Mining, Bioscience, Logistics) for member companies
- Healthcare council launch — Karla chairs the Southern AZ Chamber of Health Systems™ table
- Evidence package — outcomes report, case study, third-party validation
- Cross-promotion with Pipeline Connects, Banner-U of A, AZHAN, Pima CC, JTED
What chambers can resell to members
- Coach Lucy worksite-wellness packages for sector-specific cohorts
- Prevention Bingo + Train the Brain games for employee engagement
- PHIT-data dashboards for HR / benefits / population health
- Reality Health Games team sponsorships (school district + employer cohorts)
- Workforce-pathway sponsorships (employer-named badges, scholarships)
Rev-share principle (proposal)
- Chamber retains 15–30% of net new revenue introduced via Chamber channel (tiered by deal size + commitment)
- Aligned to Chamber's mission to grow Southern Arizona — sustainable, recurring
- FFH funds delivery, content, hosting, and analytics — Chamber funds member access
- Pipeline Connects model is the template (Joint Prime structure: $1.0–1.5M/yr referenced in 2026-05-22 working session)
Economics
Chamber liftHigher
FFH liftHigher
Chamber revRev-share 15–30%
FFH revRecurring per member
Reach to membersDeep — vertical-specific
Year-1 visible winNational-template pilot
National template?Yes — first of its kind
Funder leverageUSCCF + OEO + TRIF
Evidence yieldPublished outcomes
Why Pathway 3 unlocks the biggest win: Other chambers in Arizona — and nationally — will want this template. The Chamber of Southern Arizona becomes the first proof point. Karla becomes the architect of a model that scales. Rev-share aligns the Chamber's mission to grow Southern Arizona with FFH's mission to accelerate PHIT-grade tools across sectors. We don't compete — we co-produce.
10The Specific Asks for Karla
Five clear asks. Karla doesn't have to commit to all five today — she has to react to all five so we know what's real, what's a "yes if…", and what needs a longer conversation.
| # | Ask | What it actually means | Lift |
|---|---|---|---|
| 1 | Executive Council seat | Karla represents the Chamber on TEAM Up Greater Tucson + Southern Arizona's Regional Chamber of Health TEAM. | ~2 hrs/qtr · No fee |
| 2 | Statewide vision-table seat | Karla also represents Southern AZ at the AZ Chamber of Health Directors Table. | ~1 hr/qtr · No fee |
| 3 | Business Segment Host — LIVE for AZ | Recurring monthly segment with Coach Lucy + Dr. Rob anchoring. Karla as the voice of Business / CEO as Force for Health. | ~45 min/mo · Recorded |
| 4 | VIP LEAGUE seat for the Chamber | Chamber occupies the "local chamber space" VIP seat inside FFH's chamber cohort. Cross-amplification with foundation + advocacy partners. | Brand-level · Strategic |
| 5 | Letter of intent — 2026–2027 partnership | Non-binding LOI signaling intent to evaluate Pathway 2 immediately and Pathway 3 in the next planning cycle. Unlocks downstream funder asks (USCCF re-app, OEO Directed Solution, TRIF Tier 2, RHT sponsorship). | Document · 1 page |
If Karla can say yes to 1 + 2 + 3 today, we walk out with the most valuable element — Karla as our Business Segment Host. That alone is worth the meeting. 4 + 5 set up the 2026–2027 cycle.
11Decisions to Capture in This Meeting
Use the 📋 Notes panel (right side) to capture each of these in real time. Quick-tag buttons are pre-loaded. Notes auto-save and can sync to FFH project boards + CRM after the call.
1
Pathway alignment: Which pathway does Karla read as "yes today," "yes if," and "let's revisit"? (① / ② / ③)
Pathway pick
2
Executive Council + statewide table seats: Can Karla accept both seats now, or does she need internal alignment first?
Council
3
Business Segment Host: Will she co-host monthly LIVE for Arizona starting Q3 2026? Frequency / format flexibility?
LIVE host
4
Healthcare committee white space: Does the Chamber agree there's value in a Southern AZ Chamber of Health Systems™ table? What's needed to formalize it?
Council launch
5
Co-host partners: Pipeline Connects / Banner-U of A / AZ Healthcare Action Network — any concerns with this coalition? Anyone she'd add?
Coalition
6
Pilot interest (Pathway 3): Does she see the Chamber as candidate for first regional Reality Health Games + PHIT pilot? What evidence would the board need?
Pilot
7
Rev-share principle: Is a 15–30% Chamber rev-share on member resale aligned with how the Chamber thinks about vendor partnerships?
Rev model
8
Letter of intent: Open to a non-binding LOI in the next 30 days?
LOI
9
Next meeting: Karla solo follow-up vs. Karla + Joe Snell + Michael Guymon? What's the right second-meeting roster?
Next step
Coach Lucy's closing line: "Karla, you walked into a Chamber that's brand new. You can either play the safe game or build the model the rest of the country copies. We brought you everything you need to do the second one. Pick the pathway — we'll deliver the rest."