🤝 Partnership Preview · Prepared for Andrea Leonard + Gregory Hendrickson · The Cancer Exercise Training Institute (CETI)
⭐ Wellness & Recovery Power Partner — Proposed

Cancer Exercise Training Institute
× The Force for Health® Network

A focused partnership preview for Andrea Leonard and the team at CETI. Two integration models. Multi-cancer reach. Workforce-pillar funding pathway. One certifying body for cancer-survivor exercise across every cancer dashboard FFH builds.

Coach Lucy
Greg, welcome. Built this for our conversation. The shape of what FFH wants to build with CETI is on this page — start to finish. Take it as a draft, not a contract. Walk me through what you'd push back on, and we'll shape it together.

Why this conversation, why now

FFH is building a family of cancer-specific dashboards — starting with breast cancer (My PinkPOWER Club, live now in partnership with the Larry Fitzgerald Foundation). Colon cancer (My BlueShield Club) is next. Prostate, ovarian, pediatric follow. Each dashboard surfaces incidence + mortality + screening + survival data, anchors a national + state + county PHIT score, and powers the Reality Health Games Challenge through the My Girl Power™ Series and the Fit Family FORCE Ambassador Challenge under A⁴ — Athletes, Artists & Angels in Action.

The piece every dashboard needs but FFH does not build: certified cancer-exercise specialists who can safely guide survivors through movement during and after treatment. That's CETI. 20 years of being the most respected oncology-exercise certification body. Survivor-led. ACSM/NASM/AFAA/ACE-recognized. Hosted on Teachable. Rather than build something competitive, FFH wants to position CETI as the Wellness & Recovery Power Partner across the whole cancer family — one partnership, multi-cancer reach, durable mutual lift.

What CETI brings to the partnership

CETI is already the standard in cancer-survivor exercise certification

Andrea Leonard, Founder & President

Survivor · Educator · Industry Leader

Andrea built CETI on her own front-line experience. A thyroid cancer survivor whose mother walked through breast cancer, Andrea has spent two decades training fitness professionals to safely and effectively work with cancer survivors at every stage of treatment and recovery.

That lived experience shows up in the curriculum — the certifications aren't theoretical. They're built by someone who has been on both sides of the diagnosis.

The certification body

Founded 2004 · Recognized + trusted

CETI's certifications are recognized by the American College of Sports Medicine (ACSM), NASM, AFAA, and ACE. The distance-learning model on Teachable means certifications are accessible to fitness professionals nationwide — and globally.

20+ yrs
Industry leader
4 paths
Cert tracks
ACSM
+ NASM, AFAA, ACE
Teachable
Distance-learning LMS

CETI's 4 Certification Paths

Path 1 · Foundation
Cancer Exercise Specialist
Entry-level credential — fundamentals of exercise oncology for fitness pros.
Path 2 · Advanced
Cancer Exercise Specialist Advanced
Deeper clinical knowledge for those working alongside oncology providers.
Path 3 · ⭐ Direct fit for My PinkPOWER Club
Breast Cancer Recovery (BCRS)
Specialty path tailored to breast cancer survivors — surgical recovery, lymphedema awareness, body image.
Path 4 · Master
Master Trainer / Educator Pathway
For seasoned specialists who teach + lead.
🌵 The Tucson Connection · The interesting note

CETI is already in the FFH backyard

Andrea's Advisory Council includes a physician, breast cancer survivor, and Tucson Cancer Conquerors leader who came up through CETI's certification — Dr. Elizabeth (Liz) Almli. The CETI–FFH partnership doesn't start cold in Southern Arizona; it has a champion already on the ground, in the same community FFH is wrapping with My PinkPOWER Club, the Cologuard Classic, and the Athletes, Artists & Angels in Action⁴ activation.

Dr. Elizabeth (Liz) Almli, M.D.

Advisory Council · CETI · President & Fitness Director · Tucson Cancer Conquerors

Born and raised in Tucson. University of Arizona graduate. Graduated medical school with honors. Chief Resident in Anesthesia at University Medical Center. Spent 25+ years in private practice caring for cancer patients.

At age 44, Liz was diagnosed with an aggressive form of breast cancer. Bilateral mastectomies with reconstruction, a year of chemotherapy. The experience of "losing control" of her health prompted a proactive approach to recovery — education, exercise, nutrition, and stress reduction.

She earned her Personal Training Certification through ACSM, then advanced to Cancer Exercise Specialist through CETI. Today she serves as President and Fitness Director for the Tucson Cancer Conquerors, a comprehensive nonprofit healthy-survivorship program centered around exercise, nutrition, education, and peer support.

U of A
Tucson roots
UMC
Anesthesia Chief Resident
CETI
CES Certified
25+ yrs
Caring for cancer patients

Why this matters for the partnership

FFH's Cancer dashboards launch and pilot in Southern Arizona. CETI's credibility arrives hand-delivered through a CETI-certified, Tucson-rooted physician + survivor + nonprofit leader who is actively serving the same community FFH is wrapping. The trust is already built. The relationships already exist.

Tucson Cancer Conquerors becomes a natural pilot site. My PinkPOWER Club + the Cologuard Classic + Dr. Almli's program = three Southern AZ cancer activations sharing one March stage.

Tucson Cancer Conquerors

Comprehensive nonprofit healthy-survivorship program centered around exercise, nutrition, education, and peer support — the lived embodiment of what CETI certifies and what FFH dashboards measure.

tucsoncancerconquerors.org →

Where CETI fits in the FFH ecosystem

The FFH Cancer Dashboard Family — multi-cancer reach

CETI's expertise isn't breast-cancer-only. By landing CETI as the recognized cancer-exercise certifying body across the whole family, the partnership compounds with each new dashboard FFH ships.

🎀
My PinkPOWER Club
⭐ LIVE · Breast Cancer

Active partnership w/ Larry Fitzgerald Foundation. CETI BCRS path = direct fit.

💙
My BlueShield Club
Up next · Colon Cancer

Cloned from PinkPOWER template. Q3 2026 build target.

💜
Future · Prostate
FY27 roadmap

Growing demand for survivor exercise post-prostatectomy.

🟪
Future · Ovarian
FY27 roadmap

My Girl Power™ Series extension.

🟢
Future · Pediatric Cancers
FY28 roadmap

Survivor exercise for childhood-cancer survivors + their families.

One partnership · five+ dashboards. Every dashboard FFH ships becomes another channel for CETI-certified specialists. Same revenue mechanic. Same brand attribution. Compounding LTV per certified professional.
The deal options on the table

Two Integration Models · your call

Both models share the same end goal: more CETI-certified specialists working with cancer survivors, more revenue to CETI, FFH gets a recognized specialty in our Coach Pathway. Differences are about brand identity + go-to-market control.

Model A

White-Label Specialty

FFH-branded · Powered by CETI

CETI curriculum delivered under the FFH Certified Coach umbrella. Co-branded as "FFH Certified Cancer Exercise Coach — powered by CETI." Revenue share to CETI per enrollment.

  • FFH leads marketing + enrollment
  • CETI delivers curriculum + grants the cert
  • FFH-branded experience for the learner
  • CETI compensated per enrollment (rev share)
  • Faster path to 10+ states via FFH channels
Model B

Partnered Pathway

CETI keeps full brand identity

CETI keeps full brand identity. FFH credits the CETI cert toward its own Coach Pathway. Co-marketing + cross-promotion. Rev share on FFH-driven referral enrollments.

  • CETI leads marketing of CETI brand
  • FFH refers + cross-promotes
  • FFH lists CETI as recognized specialty
  • CETI compensated on referral conversions
  • Lighter integration · CETI brand stays primary
Hybrid is on the table too. Many of our partnerships start as Model B and graduate to Model A once the playbook is proven. We'd structure the agreement to allow that evolution naturally — initial scope is Model B, with a defined option for FFH to elevate to Model A in Year 2 if both teams agree.
Where the rev share gets reinforced

The Grants Angle · State Workforce Pillar Inclusion

FFH is positioned across the $50B Rural Health Transformation (RHT) Program ecosystem and parallel state workforce-development funding (Arizona alone has a $47M/yr Workforce pillar led by the Office of Economic Opportunity). When FFH approaches state-level partners — AHCCCS, OEO, ADHS in Arizona; equivalents in other states — CETI gets written into the workforce-pillar line items as the certifying body for Cancer Exercise specialists serving rural communities.

How this becomes durable revenue for CETI

Rural health workforce dollars are explicitly available for "career pipelines, residencies, financial incentives, preceptor stipends, and accredited certification programs." State workforce funding flows TO certified specialists THROUGH CETI as the cert body. FFH builds the pipeline; CETI certifies the pipeline; state RHT + workforce dollars pay for the certifications. Mutual lift, baked into how rural states are now spending their federal money.

FFH writes CETI into proposals as the named certification partner. No competitive RFPs to win — we're already engaging state SORH Directors, SRHA Executive Directors, Governor's Office RHT POCs across all 50 states. CETI rides those conversations.

The credentialing fit

FFH Certified Coach Pathway × CETI

FFH is building out the Force for Health Certified Coach Pathway — a multi-specialty credentialing track that prepares coaches to operate inside the FFH Network. CETI becomes a recognized specialty within that pathway: a coach who completes the Cancer Exercise Specialist certification (and especially the BCRS path) is credited toward the FFH Coach designation. One certification. Two recognitions.

What the integration looks like in practice

  • →For the learner: Sign up via FFH or CETI; complete CETI curriculum on Teachable; receive both CETI cert AND credit toward FFH Coach designation.
  • →For CETI: Expanded enrollment pipeline (FFH state-by-state network), revenue share on FFH-attributed enrollments, ongoing brand attribution.
  • →For FFH: Recognized cancer-exercise specialty in the Coach Pathway without building competitive curriculum; credible certification body powering all FFH cancer dashboards.
  • →For the survivor: Easier to find a qualified specialist locally — FFH directories surface CETI-certified coaches by ZIP, with verified credentials.
If we move forward

Suggested Timeline · nothing rushed

Realistic ramp from first conversation to first contracted enrollment. Adjust at every step.

1

This week — Tomorrow's call (Greg + Lucy)

Walk through this page together. Greg pushes back on what doesn't work. We agree on Model A vs. B vs. hybrid as starting frame.

Tomorrow
2

Week 2-3 — Andrea joins the conversation

If the shape works for Greg, schedule a call with Andrea + Lucy + Coach Lucy AI walkthrough. Confirm CETI side wants to move forward.

Early May 2026
3

Month 1-2 — MOU + scope

Lightweight Memorandum of Understanding outlining selected model, revenue share %, brand-use boundaries, term, mutual exits. Lawyers light. Spirit-led.

May–Jun 2026
4

Month 2-3 — My PinkPOWER Club integration goes live

CETI Wellness & Recovery Power Partner spotlight already drafted on the breast cancer page. Once the MOU is signed, we make it official + start co-marketing.

Jul 2026
5

Month 3-6 — State workforce inclusion

FFH writes CETI into AZ, TX, NC, PA, MN state proposals (RHT + state workforce). Pipeline starts converting to enrollments.

Aug–Nov 2026
6

Month 6-12 — My BlueShield Club (Colon Cancer) launch

Second cancer dashboard ships. CETI is already wired in as the Power Partner. Replicating the playbook gets faster every dashboard.

Dec 2026 – Apr 2027
Who you're talking to

Your direct lines · Coach Lucy + Dr. Rob

Two people. One signal path. No committees, no proxies. Coach Lucy owns partnership shape and revenue mechanics; Dr. Rob owns clinical credibility and the oncology + survivorship physician network. Either name in your inbox = the answer is on the way.

Coach Lucy

Lucy Howell

CEO · The Force for Health® Network

Lucy comes out of the enterprise data-services world — selling subscription data products into Tier 1 banks at the largest player in the space. That muscle memory shows up in how FFH structures partnerships: clean revenue mechanics, defined scope, mutual exits, zero hidden levers.

For this partnership: single decision-maker on the FFH side. No committee. No layers. The fastest path from "interesting" to "signed" runs through her direct line.

📧 lucy@theforceforhealth.com 🌐 theforce.health 💼 LinkedIn
Dr. Rob Gillio

Dr. Rob Gillio

Co-Founder & Chief Medical Officer · FFH

Pulmonologist, public-health innovator, and 30+-year veteran of patient-education and prevention-systems design. Built and led national health-education ventures across hospital systems, schools, and telehealth before bringing FFH to scale. The clinical voice behind every Dashboard, every PHIT Score domain, and every Reality Health Game.

For this partnership: Dr. Rob is the bridge to the oncology + survivorship physician community. He'll co-sign the BCRS path's clinical alignment, advise on the Coach Pathway's clinical depth, and open doors with hospital systems already in the FFH orbit.

📧 drrobgillio@theforceforhealth.com 🌐 theforce.health
Live executable agreement · Admin-editable

Auto-Filled MOU · edit on the fly, sign in place

A working draft Memorandum of Understanding between The Force for Health® Network and the Cancer Exercise Training Institute. Toggle between Model A (White-Label) and Model B (Affiliate). Variables in amber pills are admin-editable — Lucy can change a 15% rev share to 30% in one click. CETI counter-signs in place. Print or PDF the final terms when both sides land.

🔓 Admin Edit Mode is on. Click any amber pill to edit the value. Press Enter or click outside to save. All edits persist to this browser via localStorage and will appear next time the page loads.

Memorandum of Understanding

FFH × CETI · Wellness & Recovery Power Partnership
Party One
The Force for Health® Network, LLC
By: Lucy Howell, CEO · lucy@theforceforhealth.com
Party Two
Cancer Exercise Training Institute
By: Andrea Leonard, Founder & President

Effective Date: 2026-05-15  ·  Initial Term: 24 months  ·  Auto-Renew: rolling 12-month terms

1. Scope · White-Label Specialty

CETI curriculum will be delivered under a co-branded specialty within the FFH Certified Coach Pathway, marketed as "FFH Certified Cancer Exercise Coach — powered by CETI." CETI grants the underlying CETI certification; FFH issues the FFH Coach designation upon completion.

2. Revenue Share

Gross enrollment fees split per learner attributable to FFH channels:

  1. CETI: 60% of gross enrollment fee
  2. FFH: 40% of gross enrollment fee
  3. Default Enrollment Price: $895 per learner (subject to mutual adjustment)
  4. Payment Cadence: monthly within 15 days of month-end

3. Marketing & Brand

  1. FFH leads top-of-funnel marketing and funds learner acquisition.
  2. CETI brand attribution appears on every learner-facing surface — curriculum, certificates, coach directory, dashboard.
  3. Each party retains ownership of its respective marks. Co-branded lockup permitted only for the named specialty.

4. Workforce-Pillar Inclusion

FFH names CETI as the recognized cancer-exercise certification body in 5 state RHT and Workforce-Development proposals during the Initial Term (default states: AZ, TX, NC, PA, MN).

5. Term & Mutual Exit

  1. Initial Term: 24 months from Effective Date.
  2. Auto-renews for rolling 12-month terms unless either party provides 60 days' written notice.
  3. Year-2 evolution clause: either party may propose moving to Model B with 90 days' notice and mutual written agreement.

1. Scope · Affiliate / Partnered Pathway

CETI retains full brand identity. FFH lists CETI as a recognized cancer-exercise specialty within the FFH Coach Pathway and credits the CETI Cancer Exercise Specialist (and BCRS) certifications toward the FFH Coach designation.

2. Affiliate Revenue Share

  1. CETI pays FFH: 15% of net enrollment fees attributable to FFH-driven referrals.
  2. Attribution Window: 90-day cookie from first FFH-source touch, plus manually-attributed coupon code FFH/COACH.
  3. Payment Cadence: monthly within 30 days of month-end

3. Co-Marketing Commitment

  1. FFH provides minimum 3 dedicated promotional placements per quarter (newsletter, dashboard partner spotlight, social).
  2. CETI lists FFH as a recognized partner on the CETI website and includes FFH co-branding in 1 newsletter per quarter.

4. Workforce-Pillar Inclusion

FFH names CETI as the recognized cancer-exercise certification body in 5 state RHT and Workforce-Development proposals during the Initial Term.

5. Term & Mutual Exit

  1. Initial Term: 12 months from Effective Date.
  2. Auto-renews for rolling 12-month terms unless either party provides 30 days' written notice.
  3. Upgrade path: option to elevate to Model A in Year 2 with mutual written agreement.

6. Confidentiality & Good Faith

Both parties keep the financial terms of this MOU confidential, operate in good faith, and resolve disputes through direct conversation between the named signatories before invoking external mediation.

7. Spirit of the Agreement

This MOU is intended to be light, executable, and revisable. Either party may propose edits in writing at any time. The shape that delivers the most value to the cancer-survivor community wins.

Lucy Howell
CEO · The Force for Health® Network
Andrea Leonard
Founder & President · CETI
🔗 CETI Website
Agreement state: defaults loaded · saved to this browser
Phase 2 → Supabase-backed agreements with shared admin access + audit log.
🤝 Partnership preview · Prepared for Andrea Leonard + Gregory Hendrickson · The Cancer Exercise Training Institute · Last updated 2026-04-27 · © 2026 The Force for Health® Network
This page is a draft for internal partnership conversation only. All terms aspirational pending mutual agreement. CETI brand and certifications are property of CETI.