The Force for Health
Force for HealthIncentive Alignment Concept
Prepared for Banner Health · Arizona
The Misaligned Health Dollar

One company. Nine business units. All paid to work against each other.

Banner owns the hospital, the health plan, the pharmacy, the home oxygen unit and more — yet the way each one gets paid quietly pits them against one another. Force for Health puts every unit, and every patient, on a single scoreboard: keep people well.

"We don't make money on prevention. We just built a new cath lab. If anything, hand out cigarettes — with the ER's address on the pack."
— A hospital CEO, to Dr. Rob Gillio, after a wildly successful community smoking-prevention program. He was joking. The incentives weren't.

That's the whole problem in one sentence. When sick people are the revenue, prevention is a threat. Force for Health flips it — so that a healthier community is the most profitable outcome for every Banner business unit at the same time.

The Banner Family Map

Every box on the org chart — and who it's secretly fighting

Each card below is a real Banner-owned unit in Arizona — plus the local employer who quietly funds much of it. Every card has its own switch — flip one to walk through a single unit, or use the big switch to flip the whole company at once.

Flip the whole company

Switches every unit below — and the scenarios further down — all at once.

Today · Misaligned
Better Aligned · with Force for Health
Tip: each card has its own switch too — great for showing one unit at a time in a meeting.
Working against the family Aligned with the family The patient & family — the center of it all Community partner — the local employer
🤝

Flip them all green and the point lands in four words: we're all on the same team. Acting in unison, every unit, employer and family wins together — that's not a slogan, it's the incentive math.

A Day in the Life

Same patient. Same town. Two very different outcomes.

Three real situations that play out in your community every week. Pick one — then flip the big switch above to see who's happy and who's frustrated.

Today · Misaligned
Better Aligned · with Force for Health Synced with the big company switch above
Today — Misaligned

How it cascades through the system
The Big Move

From a health system to a Chamber of Health

Alignment doesn't stop at Banner's walls. The real multiplier is wrapping the whole community around the person — so the primary injury never happens, and the secondary one never gets the chance.

Community
Payers
Care Team
Family
The
Person
  • The Person

    A Prepared Patient who knows their condition, their plan, and their next right action.

  • The Family & Home

    A Prepared Home — grab bars in, throw rugs out, meds organized, a trained caregiver who knows what to watch for.

  • The Care Team

    Hospital, physicians, pharmacy, home health and home oxygen — aware of the social determinants and rewarded for keeping the person well.

  • The Payers

    Medicare Advantage and AHCCCS plans whose per-member dollars finally line up with everyone else's.

  • The Community

    Schools, after-school clubs, parks & rec, faith groups, employers and the Chamber of Commerce — the same civic network your leadership already champions, now organized as a Chamber of Health, with a healthier workforce for everyone in it.

A What-If for Banner Medicaid

What if the safety-net plan became the venture partner?

The boldest move on this whole map starts with the unit that carries the most risk and the thinnest margin. Walk the flywheel one step at a time.

1
What if Banner Medicaid invested in Force for Health?

Not as a vendor line item — as a co-development & commercialization partner, taking an early equity stake in the platform it helps shape.

2
What if the first customers were Banner itself?

The parent company and its other branches — hospitals, the ACO, Medicare Advantage, pharmacy, home care, DME — become customer number one. A friendly, real-world proving ground.

3
What if they all did well — with measurable alignment and ROI?

The units stop fighting each other, the scenarios on this page play out green, and the ROI engine documents real savings, market by market.

4
What if FFH now had a validated model?

Proof from a respected system isn't a pilot anymore — it's a reference customer and a repeatable playbook. That's the thing that moves a valuation.

5
What if that upside funded the mission — and scaled to the nation?

Higher valuation and profit flow back to fund Banner Medicaid more substantially, deepen community engagement, and share the next version with health systems across the country.

And the equity gain returns to the early investor.

Because Banner Medicaid got in first, the commercialization upside flows back to the very unit that took the risk — funding the next cycle of community good. The safety net becomes self-reinforcing.

The Quadruple Bottom Line

Four ways the same investment pays Banner Medicaid back

01
Customer revenue

As a co-development partner, it shares in the revenue FFH earns from every other customer — starting inside Banner, then across the nation.

02
Prevention savings on its own members

Every avoided ER visit, admission and readmission among its own members drops straight to margin — the core capitation win.

03
Higher member revenue from recruitment

The FFH benefit becomes a differentiator that attracts and retains members — more lives enrolled, more per-member revenue.

04
Equity growth at scale

As the validated model proves out and scales, the early equity stake appreciates — the investor upside that funds the next cycle.

The unit with the least margin to spare becomes the one that seeds a national platform — and earns its way to doing more of exactly what it exists to do. That's not charity. That's a return on alignment.

The Data & Compliance Dividend

Turn a required report into a competitive advantage

Every nonprofit health system already has to assess and serve community health needs. Force for Health and PHIT make that obligation faster, measurable, and worth far more than the box it checks.

📋
Your CHNA, handled

Nonprofit hospitals must complete a Community Health Needs Assessment and act on it. The FFH Chamber of Health and its programs support both the regional collaborative CHNA and the individual hospital CHNA as a turnkey, year-round solution — not a scramble every three years.

🧮
PHIT populates the report

The Population Health Improvement Tool captures community activity as it happens and feeds the CHNA automatically. The report largely writes itself — with the evidence to back every line.

🎯
Know what actually works

Track which programs prevent the most illness, injury and readmission — so dollars flow to what moves the needle, not just what sounds good in a board meeting.

🔬
Outreach & research, streamlined

Community planning, compliance reporting and research engagement all run on one shared dataset — faster, cheaper, and audit-ready.

And it compounds. Every dollar of new margin from prevention funds more community outreach — which builds the brand and the loyalty that bring the next member, patient and employer through Banner's door.

When everyone wins, that's the business model.

$10
in system savings for every $1 invested in alignment — the target the ROI engine is built to prove, market by market.
100%
of the per-member-per-month payment becomes margin when the avoidable admission simply never happens.
1
shared scoreboard replacing nine competing ones — the asset other systems can't build overnight.

Prove it once in Arizona, and Banner owns a repeatable engine it can sell to every health system in the country — or simply keep. Force for Health becomes a Banner business unit that makes money by making people well, and frees the trauma beds and cath labs for the patients who truly need them.

Force=Members×ActionsAligned Outcomes